What A Mongolian Entrepreneur Taught Me About Scaling A Global Beauty Business.

Start small. Scale fast. Iterate rapidly.

Author’s own image

Meet Khulan Davaadorj (middle).

She’s a Mongolian-born entrepreneur who’s transformed the beauty industry.

Here’s her story.

She experienced a painful problem.

After being raised in Germany and studying in the US, she returned to Mongolia.

While in Ulaanbaatar, she developed sensitive skin.

Every product she used would irritate her skin. She would break out into rashes or feel uncomfortable.

There was no product she could use.

So what did she do?

She created her own.

Now, her company is 10 years old and ships products worldwide with a loyal fanbase.

They have manufacturing factories in Mongolia.

They source all their local product from local nomads and farmers.

While doing so, the company:

• Pays them a fair price.
• Gives them additional sources of income.
• Increases their capacity to start a business.