What I Learned Publishing My First 2 Books

5 lessons on writing and self-publishing

Justin McLaughlin
Practice in Public
Published in
13 min readFeb 15, 2024

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Graphic with the text “Lessons From Publishing My First 2 Books” and a picture of the two print books sitting on a table next to a plant.
Image created by the author.

Receiving the first print version of my new book “The Personal Brand Blueprint: A No-Nonsense Guide to Personal Branding in the Age of the Creator” was a surreal moment.

It made me realize I’ve learned lessons related to book publishing that I had no idea I’d come across when I first set out two…

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Justin McLaughlin
Practice in Public

💰 | Helping people make money and land their dream jobs. Sharing lessons from my 10-year brand building journey. VP of Marketing at Talespin.com