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Why Saturated Markets Are the Easiest Places for Creators to Make Money

Ayodeji Awosika
Practice in Public
Published in
4 min readJul 26, 2024

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Saturated markets are the best places to make money.

If it seems like there are too many competitors in your niche you should be jumping for joy.

Why, though?

You’d think competitive niches would make it difficult to succeed, but the opposite is true…

IF and only if you make some little tweaks that help you stand out in that niche.

Before we get to the tweaks, let’s destroy some myths about ‘saturated markets’ and talk about why they’re a great place to build.

One, saturated markets have buyers in them…

Your competitors did the work of validating offers for you.

Their marketing, angles, promises, and target audiences are all there in plain sight for you to see, reverse engineer, and slightly tweak to find your edge.

Two, saturated niches are mostly filled with pretenders.

You’re not competing with a bunch of pros. More like a handful of pros and a constant revolving door of newbies.

If you follow a few proven principles, like the Words to Dollars client acquisition checklist, and simply wait, you’ll make tons of cash just by outlasting them.

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