Photo by José Martín Ramírez Carrasco on Unsplash

Attracting People to Work For You

It’s Not Just the Technology

James Stanier
8 min readSep 7, 2017

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It may be straightforward to look at the best companies of recent years and deduce that they succeeded due to having the best technology. There’s probably a lot of truth to that hypothesis. However, who created that technology? It was the people. The most successful companies manage to attract, hire and keep the best people available. No matter how grand the vision of the founder is, without the right people, this vision will never become a reality.

As a manager, hiring is something that you’ll be doing a lot of. It sometimes can feel like a drag, especially when the interviews aren’t yielding any results. However, getting the right people into the company is essential from both a technical perspective and a cultural perspective, so it deserves your careful attention and time. After all, since you are being judged by the output you delegate through your team, you need to make sure your team has top-notch people.

We’ll spend time looking at the actual hiring process in a future article, since to go through that process you’ll need people to have applied. The question is how do you get the best CVs through your door?

Generally speaking, there are four broadly different ways of attracting new people.

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James Stanier
The Pragmatic Programmers

Writing things that interest me. Hopefully they'll interest you as well.