NOW IN BETA
Next-Level A/B Testing
by Leemay Nassery
Now in beta from The Pragmatic Programmers, refine your A/B testing practices with Next-Level A/B Testing by Leemay Nassery.
While the book is in beta, please share your thoughts and suggestions on the book’s page on DevTalk. DevTalk community members can save 35 percent on the ebook with an exclusive DevTalk promo code.
About Next-Level A/B Testing
The long-term success of any product hinges on a company’s ability to experiment quickly and effectively. The more a company evolves and grows, the more demand there is on the experimentation platform. To continue to meet testing demands and empower teams to leverage A/B testing in their product development life cycle, it’s vital to incorporate techniques to improve testing velocity, cost, and quality.
Learn how to create an A/B testing environment for the long term that lets you quickly construct, run, and analyze tests and enables the business to explore and exploit new features in a cost-effective and controlled way. Know when to use techniques — stratified random sampling, interleaving, and metric sensitivity analysis — that let you work faster, more accurately, and more cost-effectively. With practical strategies and hands-on engineering tasks oriented around improving the rate and quality of testing on a product, you can apply what you’ve learned to optimize your experimentation practices.
A/B testing is vital to product development. It’s time to create the tools and environment that let you run these tests easily, affordably, and reliably.
Now available in beta from pragprog.com/titles/abtestprac.
