Your Big Data Needs a Mission Statement
Steering the Course for Data-Based Decisions
Published in
4 min readDec 21, 2022
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by Lauren Maffeo.
When I was a research analyst at Gartner, I surveyed several hundred employees at North American businesses about how they used data. The following observations emerged.
Data, decisions, and confidence:
- A positive correlation exists between how confident people are in their data decision-making and how important they believe data is to their businesses.
- Employing data scientists makes business leaders more confident that they have the right data and insights to make business decisions.
People and tools:
- Companies with full-time employees who analyze data also use business intelligence (BI) software more often.
- Business leaders who use BI software rate the data-based decisions they make as more impactful.
