Choosing the perfect domain name for your tech startup or project
Domain names and websites are Internet real estates. ~Marc Ostrofsky
We are part of one of the most technologically advanced eras humankind has ever known. The least one can do to make their mark, is to have an identity that is unique and memorable. This is where the domain name comes into picture.
A short, memorable and creative domain name is the premise of a stellar web presence. Here’s what one can do to create an impressive domain name:-
- Take It ‘Easy’
Choose a short domain name that is easy to:
- pronounce
- comprehend
- remember
2) Make it relevant
Next, go with a domain name that is relevant to your brand’s tone, is keyword rich and is descriptive of your industry niche.
3) Stay Hygienic
While choosing a name, decide on something that is devoid of hyphens (mobile-app), numbers (snap2pics), filler words (hub, HOQ), symbols, abbreviations, and misspellings.
4) Keep it Crisp and Meaningful
With hundreds of new domain extensions, picking a creative domain name is easy. Pick something that defines what you do and what you love. Let it be a symbol of your passion so that people know what it is that you excel at. Here is an example: .tech for tech
There’s no better way to spell out what you do, than a stellar .tech domain! Give that ground-breaking tech idea of yours an innovative web address. Let’s look at five creative ways in which you can use a .tech domain for your new online business.
i) Let Your Name be the First Impression
Since ‘tech’ clearly talks about your tech startup’s core competency, add your product name as a prefix to make it that much cooler. Keep the name clean and creative — something that communicates what you do in simple words. On the subject of startups using super cool domains, check out extreme.tech — an extreme accelerator that launches and grows Canada’s next-gen early-stage startups.
ii) Land of the .tech
Give emphasis to your geographical region if that’s relevant. If you’re in the business of selling healthy food boxes in UK, then go for healthyuk.tech. It’s quirky and easy to remember. DronesMexico.tech made a super smart choice by opting for a .tech domain with a geo-specific keyword and a prefix that talks about their business competency.
iii) Guilt Free Branding
The simplest brand hack is to associate your business name with the most relevant industry specific domain extension. Not only will this help you build an excellent brand image, it will also help you to strategically position your startup right from the start. The world’s largest electronics trade event, Consumer Electronics Show goes by ces.tech as does Viacom’s tech portal, viacom.tech
iv) You-er than You
With the word ‘tech’ already included in your web address, you can smartly use the space to the left of the dot to further establish your expertise. For instance, if you’re a health tech startup, it’s only logical to creatively embed your forte into your domain name. PerfectHealth.tech is a nifty way to denote what you do, while showcasing a subtle brand message. Hollywood.tech, a website that connects Hollywood celebrities with tech brands’ promotions, is a fitting example of an industry specific domain name.
v) One Brand, One Vision
Have a riveting brand message to share? Include a prophetic message or call-to-action in your domain name and let .tech do the talking! For example, a domain name such as CreateNew.tech is a clear indication of what your business stands for — creating new tech products and applications. This is a clever way to use a domain name and build a strong brand identity and recall. Speaking of creative domain name messages, BreakInto.tech helps people from non-tech backgrounds break into technology. Super cool, isn’t it?
Create the best impression by choosing your domain name smartly. Use these tips to pick a cool new domain name for your .tech startup and get an amazing web presence!
