If you ain’t a Nigerian or from Africa, the title of this case study may seem funny and confusing to you.
Chop2go is an online food delivery service in Maryland, USA. They specifically deliver African dishes and drinks.
“Chop” in Nigeria pidgin means “to eat’. Interpreting this , would mean “ Eat on the go”.
The reason for this case study was a redesign of the current website using AGILE METHODOLOGY.
I worked alone on this project as a Ux designer. It was quite boring at some point but thanks to the stakeholders session we had at certain points in the process.
It may interest you to know that I didn’t just perform my Ux design role alone, I doubled as Project Manager on this task.
This was my first time, taking the role of a PM, making use of a GANTT CHART, organising the ACTION TRACKER, organising meetings with stakeholders.
Also this was a task I did 100% remote.
STEP 1 — UX RESEARCH REPORT
I first, perused the website, tested all links, navigations, tabs, images, purchase process, check out process.
I made a brief report of my observation as a Ux Research Specialist.
STEP 2 — USABILITY TESTING
A major problem I encountered at this initial stage was recruiting test participants.
I’m always a fan of MODERATED USABILITY TESTING. At this point, they (Director & Country Manager) didn’t want to spare a single min for a proper testing or research.
They were also not willing to spend any funds on using online USABILITY TOOLS.
I quickly created an A/B split questionnaires for surveys. I made them available as print outs and google docs form for any category of user.
PRINT OUT FORMS TO BE SHARED TO USERS AND ONLINE USERS.
At this point, while I ensured the questionnaire was being filled in USA, I did a remote testing via WhatsApp and also a Guerrilla Testing at three different restaurants in Port Harcourt, Nigeria.
On my remote testing using WhatsApp app, I recruited users who had an experience with food delivery companies. 99% of them often used UBER EATS.
This was a made the research more interesting because of the experience they had with a competitor company.
STEP 3: FIRST ATTEMPT AT BEING A PROJECT MANAGER
After the long meeting with a few stakeholders, I was asked take up the project manager role. Honestly, I was lost, scared, confused, a lot of mixed reactions.
The developer guys actually made fun of the whole scene. I was ready to object to it, but it was obvious my objection would be overruled.
I took it as a challenge.
This time, I had a lot of research to do about what Project Management entailed, Gantt chart , Action Tracker and overall infusing Agile methodology.
Thanks to Tolu, a friend who is a Project Manager. He was able to guide me through and also introduced me to SCRUM.
STAGE 4: USER PERSONA
I retrieved the results of the Ux Research survey and immediately worked on specific user personas based on the feedback I got.
I used www.storyboards.com to draw out each persona.
I initially started a design from scratch using Figma. This was consuming my time so I immediately switched to using Storyboards already made user persona template.
STAGE 5 — USER FLOW CHART
This was my first attempt at creating a user flow chart and I’m proud that I actually did it perfectly and professionally.
The user flow chart contained the entire process/interaction any user would take at first visit to the website. I clearly defined various paths at different point of entry.
So from first visit to the website to search for a favourite restaurant/meal to final check out was clearly mapped out the flow chart.
From the homepage I created 4 different points of navigation to make a purchase.
I also ensured the process was as simple as 1,2,3 and wouldn’t bore or scare users. Neither, did I want to be lost in a mirage of what next do I do.
STAGE 6: WIREFRAME & PROTOTYPE
I made use of lo-fidelity wireframe and digital prototype.
I made use of figma to design this wireframe. I enjoy using figma because I can easily have access to all my designs anywhere, or any device with access to the internet.
The user flow chart I had previously done made it very easy for me to create a wireframe and prototype.
STAGE 7: TEST, ITERATE, TEST
At this point, I had to test the wireframe and prototype with ideal users of the website.
I used the Heuristic testing method at this point and I was excited at the feedback.
Now I could push to the developers, have a little rest with some ice cream and chicken. Lol!
UPDATE
Chop2go Website revamp is still a work in progress. As fate would have it, I didn’t complete the whole Ux design process on this project as I had to move on with some other projects.
CHALLENGES
- Ux design was new to this organization I worked on this project with, so I had series of Ux fights trying to let them see reasons why some decisions must be taken.
- Agile methodology was foreign to the whole team except me. This was another huge task on my part to carry everyone along.
- The working to the client and infusing him to the design process was a waste of time. He was less concerned with the whole process. His major focus was on let me see a new design. I remember once, he’d tell me “Praise, I don’t have the time for all this things, just go on and let me know when you need anything”.
