Beyond the Quarantini: What and How People Are Drinking During Social Isolation

As America and the world started settling into quarantine life at home during March, people have turned to traditional comforts to deal with the new stresses and anxieties of the pandemic era. The biggest of these is alcohol, with off-premise sales skyrocketing online and in essential-business retail.

Praytell took a deep dive into how and what people are drinking during quarantine, comparing beer, spirits and wine with a look at consumer trends around each. Using social listening and trends research, we’ve identified key consumer behaviors and attitudes that present important opportunities for marketers.

Questions about this or other Praytell research? Check out our website or email us at hello@praytellagency.com.

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