Preclose Named Realogy Finalist
Technology to change the real estate industry for a better online closing experience
Preclose™ was named top finalist at the Realogy FWD Innovation Summit in Madison, NJ this week, claiming its spot as one of the up and coming technologies out to change the real estate industry for a better online closing experience.
Charleston, SC — June 24, 2015 — Preclose, a mobile first app that provides agents and their clients with real-time visibility into the closing process, came home as the 2nd runner up in one of the only real estate technology competitions of its kind. Realogy FWD is the 4th annual innovation summit where a select group of startups focused on real estate meet with Realogy executives, brokers and special guests to help define real estate’s future. As one of the 15 companies selected to compete at Realogy headquarters, it’s a nod at the direction Preclose is headed to help provide easy to use technology that addresses everyday problems.
Preclose has created a software platform that solves a huge problem in the real estate technology industry, the lack of transparency during the closing process. With automated action items and streamlined communication in one central location, real estate agents can create a better closing experience for homebuyers, lenders, and all the service professionals 100% online. Currently, the only alternative for real estate agents is back-office transaction management software that helps streamline internal office tasks, but does not solve the problem of engaging the home buyer in the closing process.
Preclose Founder and CEO Rebecca Guthrie, described their company as “so much more than a transaction management company, we bring everyone together in one central location with complete visibility into the preclose process and shared accountability with all the service professionals.”
The Realogy FWD event provided a stage for entrepreneurs to shed a light on the everyday problems they’ve experienced in the real estate world and highlighted two key take-aways, both of which are key components of Preclose. First, software solutions that are willing to integrate with existing technology providers rather than those that require agents to choose one or the other, are going to be the leaders of the industry. Second practical consumer applications are going to be huge. Alex Periello, CEO of Realogy, said “the next generation of homebuyers will anticipate that cutting edge technology will enhance their entire consumer experience.”
The other finalists of the Realogy FWD Summit included runner up, First, which uses predictive analytics to prioritize communications, and first place winner, New Story, a nonprofit that transforms slums into sustainable communities.
Founded in 2016 in Charleston, SC, Preclose is a fast growing real estate technology company that provides contract-to-closing automation software to help take the chaos out of closings for real estate teams, agents and their clients. By automating preclose action items and streamlined communication in one central location we help agents increase efficiency, save time and better service their clients with one mobile app. Recently called “the most simple and easy-to-grasp mobile tool this year” by Inman technology writer Craig Rowe, and finalist for the 2016 Realogy FWD Innovation Summit.