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How Do I Find My Early Adopters?

An introduction to push vs pull based customer acquisition.

Push Based Acquisition

  • Who has this problem in the real world?
  • Where do they live?
  • What interests do they have?
  • Where do they hang out online?
  • Why aren’t they seeking a solution and how could we address this?

Pull Based Acquisition

  • What keywords do people use when they are searching?
  • How often are people searching?
  • How many people are searching?
  • Where are they searching online?
  • Why aren’t existing solutions sufficient and how are we unique?

Landing Pages

A simple landing page template

Trial and Error



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