12 Unusual Predictions for 2024

From India to LA, it’s going to be a wild ride

Adrien Book
Predict

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2023 is over, and what a year it was. War. Ukraine. COVID. Coups in Africa. Invasions. Earthquakes. Nuclear escalation. Prigozhin. SBF. Drama at OpenAI. Barbenheimer. Inflation. The Eras Tour. Bankruptcy. Fire. Fire. Fire. The Last of Us. Chinese spy balloon. Titan. Twitter? X. McCarthy. Yaccarino. Argentinian elections. Netherlands elections. Matthew Perry. Hollywood on strike. Messi in Miami. The Roman Empire. Girl Dinner. Girl Math. Nepo Babies. Skibidi Toilet.

I don’t like it here and I think I’d like to go home, please.

But we’ve made it. And though many (but not all) of my predictions for 2023, 2022, 2021, 2020, 2019 and 2018 have been wrong(ish), there are three reasons why you should keep reading this article. Firstly, because the knowledge gained through planning is crucial to the selection of appropriate actions as future events unfold. Secondly, if you don’t make predictions, you’ll never know what to be surprised by. And finally… because it’s fun!

With this in mind, here are 12 predictions for key events and trends that will shape 2024.

1. Ozempic changes the entire economy

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Adrien Book
Predict

Strategy Consultant | Tech writer | Somewhat French