Welcome to the 2018 Apple September launch event, where the company delivered the long-awaited (well, since this time last year) details on its new iPhones, the flagship iPhone XS Max, its little buddy the iPhone XS and a mainstream replacement for the iPhone x, the iPhone XR. Plus, the Apple Watch Series 4 goes all-in on health with a built-in ECG and more.
Apple unveiled three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product’s appeal amid slowing sales. It seems as though everyone has a smartphone, but it’s estimated about 300 million iPhones are at least 3 years old and due for an upgrade. CEO Tim Cook’s job on Wednesday was to excite customers about advances in its operating system and its newest iPhones. The company invited reporters and analysts to its Apple Park headquarters in Cupertino, California to see what’s new.
“This is astonishing,” said Cook on stage at the Steve Jobs Theatre. “IOS has changed the way we live, from the way we learn, to the way we work.”
Following Apple’s 10th anniversary iPhone X, the company is back with new devices that fully embrace notch-life; with the three new iPhone models, the home button is officially dead and new devices going forward will start using Face ID as the security unlock system. There’s also an updated Apple Watch available later this month. Here’s a quick recap.
Following are the 3 biggest announcements from Apple’s September event:
(1) APPLE XS AND XS MAX ARE YOUR NEW $1000 IPHONES.
Apple confirmed essentially everything that was leaked in the days leading up to the event: this season, the company will introduce three new iPhone models: the XS, XS Max, and XR. The XS comes with a 5.8-inch Super Retina OLED display, while the XS Max bumps the screen up to 6.5-inch. Both have an IP68 waterproof rating, the new A12 Bionic Chip that improves processing power and machine learning, and is offered in configurations up to 512 GB. It’s got a 7MP front-facing camera, a 12MP dual main camera with a new Smart HDR sensor to help prevent blurry photos during action shots and enhance lighting based on facial and subject mapping.
Compared to the iPhone X, the XS and XS Max get up to 30 minutes and one hour more in battery life, respectively. The new devices will also support dual SIM, as was previously rumored, and users can set up primary and secondary numbers to know specifically which of the two is being contacted. For the China-specific model, the new iPhone models will support two physical SIMs that are slotted back to back.
(2) APPLE XR WILL ARRIVE IN OCTOBER.
Indeed, there is also a third iPhone confirmed as the iPhone XR, offered in a variety of colorful finishes. Compared to the iPhone X, though, it’s got a slightly thicker bezel, and has a 6.1-inch LCD display Apple is calling “Liquid Retina.” The screen is larger than the iPhone 8 Plus with a smaller body. There’s now haptic touch on the screen instead of 3D Touch to launch the camera without unlocking the phone.
The XR will also contain the A12 Bionic chip, a 12MP wide-angle camera (not dual), and a 7MP selfie camera just like the XS and XS Max. Apple says it can last up to 90 minutes longer than the iPhone 8 Plus. The colorful iPhone XR also begins its preorders on October 19th, starting at $749 with 64GB, and shipping a week after that.
(3) Apple has a new look for the Apple Watch.
The fourth generation of Apple Watch will have a face that’s 30 percent larger and a speaker that’s 50 percent louder, Apple said Wednesday at a press event here. In what was touted as a breakthrough by Apple executives, the new watch can now do ECG heart tests, and Apple said it received FDA clearance. It also brought out the president of the American Heart Association to talk about the role technology can play with health. .
“It’s redefining what a watch can do for you. We have reimagined the Watch,” Apple CEO Tim Cook said.
This article was originally published on https://blog.yellowant.com/
