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Apple Calls Bullshit On The AI Revolution

They aren’t late to the AI game; they are just the only sceptical big tech company.

Will Lockett
Published in
4 min readNov 1, 2024

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Apple has earned its reputation for innovating the technology world. It is what solidified their status as a tech giant, and now their iPod, Macbook, iPhone, iPad, and Siri have yielded a variety of copycats. So, why aren’t they leading the AI revolution? Apple is actually the only big tech company that is not fully embracing the current AI frenzy. Surely they would want to be at the forefront of this generational-defining technology revolution? Well, we now might have a clue as to why. Apple AI scientists have published a paper that shows that even our most advanced Large Language Model (LLM) AIs still lack basic reasoning skills and, therefore, are not as useful as their creators claim. So, how did they figure this out? And what does this mean for Apple and the AI revolution?

These scientists tested several cutting-edge LLM models from Meta and OpenAI, including OpenAI’s latest o1 model, which automates a kind of prompting known as the chain-of-thought to give it cutting-edge reasoning ability (read more here). These tests were designed to probe how well the AI “understood” simple mathematical questions by adding tangential information.

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Will Lockett
Will Lockett

Written by Will Lockett

Independent journalist covering global politics, climate change and technology. Get articles early at www.planetearthandbeyond.co