How Google Search Engine Works?

Ever wonder how Google search engines Search gather and organize their data so quickly?

Google’s search engine is a powerful tool. Without search engines like Google, it would be practically impossible to find the information you need when you browse the Web. Like all search engines, Google uses a special algorithm to generate search results. While Google shares general facts about its algorithm, the specifics are a company secret. This helps Google remain competitive with other search engines on the Web and reduces the chance of someone finding out how to abuse the system.

Google uses automated programs called spiders or crawlers, just like most search engines. Also like other search engines, Google has a large index of keywords and where those words can be found. What sets Google apart is how it ranks search results, which in turn determines the order Google displays results on its search engine results page (SERP). Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.

What is SERP?

SERP is an acronym that stands for “Search Engine Results Page”. For anyone working in search engine optimization or PPC, this page on the web is viewed as pristine property — the higher your company ranks, the more exposure and credibility your company will have in regards to search engines.

PageRank?