Hologram Artists — The Future of Live Performance

The music industry is taking an interesting turn

Photo by Danny Howe from Unsplash

Would you feel astonished or creeped out by looking at your favorite (deceased) music legend performing in front of you?

Businesses like Eyeillusion, Hologram USA, or Base Hologram are taking live concerts to the next level. They’re securing the rights of famous artists and developing a technology capable of bringing them “back from the dead”.

They’re focusing their business model on a powerful emotion: nostalgia.

In fact, according to Fast Company, 4 out of the top 10 touring artists in 2018 were living legends: The Eagles, Roger Waters, U2, and The Rolling Stones. Touring is the most profitable revenue for artists, and if you combine it with people’s desire for reliving an experience with their favorite artists from the past, you might have a winning card.

Once we beat this pandemic, what’s all this going to look like?

First thing first, the tech behind the live hologram performance

I guess your first question would be, how do they do it?

There are essentially two ways currently used:

1. Pepper’s Ghost: a technology from the 19th century…