How companies may incorporate Green Supply Chain principles in their entrepreneurial strategy to achieve competitive advantage — The case of Maersk

Analyzing how companies may incorporate the principles of Green Supply Chain in their entrepreneurial strategy to achieve competitive advantage, and through which methods they could exploit Green Supply Chain Management to increase their profitability.

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Photo by Bernd 📷 Dittrich on Unsplash

Larson (2011) argues that supply-chain management may be substantially improved if combined with sustainability and green thinking approaches, since products are improved, costs are managed more efficiently, and brands are better protected and enhanced.

Maersk, a global leader in logistics and shipping services, declares that green thinking is deeply integrated into their purpose because only when logistics services are decarbonized, democratized, integrated, and digitized, the global trade may become sustainable and inclusive, benefiting the public interest (Maersk, n.d.-a).

Towards that direction, the company has incorporated in their strategy the green supply-chain…