How failure feeds creativity.

How to Win
Predict
Published in
5 min readJan 13, 2024

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Being right all the time is killing creativity. And this will get worse with AI. Learn why in the blog below.

To be brilliant in creativity you will fail more than you succeed. This failure will be the wrong answer to the problem you are solving.

For creativity to work its brilliance, you will need to generate a lot of bad ideas to get to the good ones. You do this to get the best idea for a particular problem.

But today more than ever, everyone wants to hear only the right idea. And this is killing creativity in businesses. Has your manager ever said to me don’t bring me problems bring me solutions? Well, this could be a fundamentally flawed piece of advice, because problems require intelligent investigation, not a rush for the first answer that feels right.

And I get it, we are busy. I am busy too. But being busy is a really poor excuse for being lazy when it comes to creativity.

It’s a cultural thing.

The West has gone from a culture of progress to one of worry; the frequency of terms related to progress and the future has dropped by 25% since the 1960s, while ones related to concerns and worries have surged significantly. This needs to change, we need to change it.

Go where the energy flows.

The same energy that produces good ideas will also produce bad ones. But we have an issue, with wanting to be right all the time. And this mindset is taught to us early. In school, the teacher will only reward the right answer, not a different or incorrect one. From this, we are taught to be right and only speak when we have the right answer in mind.

So we avoid making mistakes. And we avoid failure. You will fail. But failure is where we learn and build.

The fear of being wrong and failing is paralysing society. Brands are copying each other, meetings have lost the debate, and people would rather say nothing and do nothing than risk the chance of public humiliation.

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How to Win
Predict

A creator and maker with 10 + Years experience in building companies. Clients include Google, Meta, Airbnb. Sharing insights on startegy, sales and marketing