How To Create Instagram Wall For Events

Over 1.4 billion people use Instagram every day. It is the most popular social media platform among content creators and e-commerce brands.

Given these numbers and the popularity of Instagram, it is evident that the user-generated content created on it is in large volumes.

Brands and businesses can use this user-generated content to boost their marketing objectives, and an Instagram wall can act as your ideal partner.

This blog will have explicit content on what an Instagram wall is, the types of Instagram walls, and much more. So, let’s get straight into it.

What Is An Instagram Wall?

Instagram wall is a real-time feed of content collected and curated from Instagram using hashtags, handles, mentions, or tags and displayed on digital displays and devices.

The Instagram Wall for events or venues is designed and displayed on screens primarily at events, media, conferences, concerts, exhibitions, retail stores, malls, and so on.

The primary goals are audience engagement, promotions and communications, entertainment and leisure, brand building, event marketing, and driving results for the brand or event.

Types Of Instagram Wall

Here is a list of different types of Instagram walls you can embed on your website, depending on the type of content you display on the wall:

The Classic Instagram Wall

This is the most common type of Instagram widget, and it’s an excellent way to display all of your images in one location. This wall can display your products, events, or beautiful photos.

The Hashtag Instagram Wall

This type of wall is one of the best user-generated content tools for brands because it allows them to be transparent with their customers’ content and show what other people say about them on social media.

The Geotag Instagram Wall

This type of Instagram wall is ideal for travel brands or businesses with multiple locations. It helps people find your business and can be used as a marketing tool to drive foot traffic to your stores.

The Celebrity Instagram Wall

If you have some famous friends or customers, the Instagram wall is a great way to show off your connection and provide social proof for your brand.

The Contest Instagram Wall

This type of Instagram wall is a great way to get people talking about your brand and increase engagement. You can hold a contest where participants must post a photo of themselves using your product.

Steps To Create An Instagram Wall For Events

Displaying a social wall at events such as weddings, parties, musical concerts, exhibitions, seminars, webinars, and trade shows adds a vital element of engagement to attendees’ emotions.

The essential step to creating an Instagram wall for events is to have a social media presence that can be displayed during the event.

Select A Distinct Hashtag For Your Event

The hashtag is essential for social media aggregation on digital displays. Brands must develop a specific hashtag that can connect with their target audience.

The hashtag should be short, simple, easy to read and spell and tap into the audience’s emotions.

Before creating a hashtag, brands should research their target audience.

Following their social media activities and interest zones, brands should select a suitable hashtag based on their target audience’s sphere.

Hashtags are the ultimate marketing strategy for promoting an event even before it begins.

Before the events, brands can create a buzz by advertising with the hashtag.

During an event, brands can use hashtags to display audience engagement.

These curated hashtag stories and posts can now be displayed on the event’s social wall to attract attendees.

Curate The Social Media Content

Once you’ve created an appropriate hashtag for the event and introduced it to the audience, it’s time to curate and display user-generated content on the wall.

Brands can turn the audience into event ambassadors by displaying UGC on the wall. This provides brands with cost-effective event promotion through social proof and reliable content.

Brands can use Hashtags to display live feeds, moderate and filter the most relevant content to display and customize it to make the wall look more vibrant.

Brands can also use @Mentions and page posts to curate social media content. In layman’s terms, it means aggregating all posts from a single feed with a specific handle and mentions.

Tagged content is a type of User-Generated Content in which people upload images with the brand tagged. It can demonstrate a brand’s credibility and popularity among the public.

Display The User-generated Content On Digital Screens

Customization and moderation have been applied to the curated content; the next step is to display it on screens.

Marketers can place this social wall in various locations throughout the venue. They select strategic locations for social walls, particularly those where a larger audience is likely to congregate, for instance, an entry gate, hotel reception, a walking passage, restrooms, and a food court.

This allows the audience not to miss any part of the event even if they are not physically present at the front. This increases audience participation and makes them feel connected throughout the event.

How To Use An Instagram Wall To Kickstart Your Event

Offer A “New-Age” Feel

With a social media wall, you can get real-time engagement from people and different attendees at your event. Digital media is a revolution in and of itself and will continue to grow in the coming years.

With this high-end social interface, you can establish your brand as technologically savvy and the cool kid on the block that everyone wants to follow.

Showcase User-Generated Content

Learn what people say about your event using relevant #hashtags or mentions, and then extract the content you want to display on your social wall.

Creating a positive impression of the event will also encourage people to share their experiences on their social media platforms, significantly increasing the reach of your event.

Using a live Twitter Feed for virtual events and live-streaming sessions is one of the best ways to display user-generated content.

You can curate content from different Twitter accounts and display it as a real-time Twitter feed on large digital screens to create your customized Twitter wall.

This hashtag feed is highly compatible and can be used for various events, such as seminars and conferences.

Use Q&A Sessions

Extend the reach of your event beyond its physical boundaries by inviting the entire world to attend.

Your speakers would love to answer questions from people worldwide, which can be accomplished easily with the help of a social media aggregator tool.

With the ongoing Q&A session, you can extend the duration of your event even after it has ended.

Benefits Of Live Instagram Wall

Provides Engaging Content

Content is one of the most important factors to consider when it comes to engaging, entertaining, and educating your audience, and Instagram is the best platform for this.

Instagram wall events allow you to show your audience fresh, unique, diverse, and authentic visual content.

With the Instagram wall, you can quickly gather and display engaging and unique content to your audience in real-time.

Offers Credibility Through User-Generated Content

We all know how important trust and credibility are for any brand or business, and digital screens at venues, stores, or events are among the most popular promotional and marketing tactics for establishing trust and credibility.

Using a live Instagram wall for events, you can curate and display all relevant and valuable user-generated content related to your brand or events, which will aid in building trust and increasing real-time interactions.

Boosts Your Social Media Reach

As previously discussed, using Instagram user-generated content and integrating digital media into offline events will aid in expanding your brand’s reach, exposure, and awareness in the new realm.

As a result, the relevant content displayed on your Instagram wall display has been shared on Instagram, allowing you to reach a larger audience on the platform.

Furthermore, UGC generated around events will increase the visibility of such relevant content to new networks, demographics, and diverse audiences, resulting in increased exposure and brand awareness. It will also aid in the growth of your Instagram following and reach.

Tips For Using the Instagram Wall For Events

Leverage Marketing By Brand Customers

The new social media marketing tools for any brand are social walls at events. Displaying customer-generated content, in turn, increases audience engagement with your brand’s products and services.

It is the most effective way to drive brand promotion through user-generated content to develop a brand image and establish trust.

Increase Audience Engagement

The Instagram wall provides the audience with the same opportunity, increasing their engagement in the event.

This encourages attendees to share more information about your event and let others know what they miss out on.

That is a brilliant marketing advantage provided by Instagram walls. The audience promotes your event for you without you even paying them to do so.

Identify Your Target Audience

You can learn about your likes, dislikes, preferences, and behavior on a social wall through a real-time online feed. This allows you to identify your target audience better and approach them.

Engaging your audience on social media through Maximum ReTweet Leaderboards, Selfie contests, Maximum Social Activity, Questionnaires, and so on can also help you target your audience.

Wrapping Up

This was a comprehensive guide on using a social media platform like Instagram to drive engagements, interactions, and marketing.

The Instagram Wall is a straightforward solution that is both effective and influential.

Frequently Asked Questions

How do you make an Instagram wall for events?

To make an Instagram wall for events, you can use any efficient social media aggregation and display tool. These tools allow you to curate and display social media content from popular social media platforms such as Instagram and Twitter using hashtags, usernames, or location tags.

How can I make my Instagram Wall attractive?

To make your Instagram wall attractive, you can use high-quality images and videos, choose a visually appealing design and layout, and incorporate features such as live polls or leaderboards. It’s also important to curate content that is relevant and engaging for your audience. Additionally, you can use branding and customization options to match your event’s theme and color scheme.