How to go from Good to Great, the key concepts of the #1 Best Seller

Good is the enemy of Great. This is today’s modern business problem.

In this blog, I will break down the key concepts of Good to Great.

The founding idea of this book is important now more than ever, as the biggest threat to companies is complacency.

This book is the antidote to complacency and delivers a roadmap you can copy on your journey to greatness.

Jim Collins is the author. If you don’t know him, get to know him. He thinks clearly and writes sufficiently. All of this books are heavily researched and back with data

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The Book

The structure of the book is a roadmap on how to move from Good to Great. The team supported by Jim has spent hours trawling over research to construct the roadmap laid out. They focused on 11 companies and analysed what made them Great. So great in the 11 studies beat the market by the Power of 3 over 15 years.

Each of the companies shared 5 key traits and focused on them consistently:

1. “First who, then what” — The starting point of building a Great company is getting the right team on the bus