Introducing New Feature Reactions On Social Wall : The Power of Reactions

Social walls have become a popular tool for businesses and organizations to curate and showcase content from various social media platforms like Twitter, Instagram, and Facebook. They provide a centralized location to display user-generated content, brand messages, and event updates, creating a dynamic and engaging experience for your audience.

However, a successful social wall goes beyond simply displaying content. High audience engagement is crucial to maximize its impact. This is where Reactions, a shareable Social Wall, comes into picture — a powerful feature that allows viewers to interact directly with posts on your social wall.

By offering a way for visitors to express themselves through reactions (likes, claps, etc.), you can significantly boost engagement and gain valuable insights into your audience’s preferences.

What are Reactions (Shareable Social Wall)?

When it comes to social walls, Reactions are a set of interactive elements that empower your audience to directly engage with displayed content. These Reactions can take various forms, depending on the platform you choose. You can ask your attendees to react with the popular option “Love” to create engagement on your live Social Wall.

The beauty of social wall Reactions lies in their ability to facilitate interaction directly on the wall, unlike native social media reactions which are restricted to individual platforms. This keeps your audience immersed within your social wall experience, eliminating the need to navigate to the original social media post.

Many leading social wall platforms, including some with free plans, offer Reactions as a valuable feature. By incorporating Reactions, you can significantly enhance audience engagement and gain valuable insights to inform your content strategy.

Benefits of Using Reactions

Social walls with Reactions offer a plethora of advantages for businesses and organizations. Here are some key benefits to consider:

• Increased Engagement: Reactions provide a low-barrier way for visitors to express themselves on your social wall. Unlike lengthy comments, Reactions offer a quick and convenient way to interact with content. This can significantly boost engagement, fostering a more interactive and vibrant social wall experience.
• Gauge Content Popularity: Reactions act as a valuable feedback mechanism. By analyzing which posts receive the most “likes,” “claps,” or other positive reactions, you can gauge which content resonates best with your audience. This data can be instrumental in informing your future content strategy, allowing you to tailor content to what your audience enjoys most.
• Run Interactive Contests: Reactions can be leveraged to create engaging contests and polls on your social wall. For instance, you could run a “photo contest” where the most “liked” picture wins. This not only encourages audience participation but also generates excitement and buzz around your social wall.
• Discover Audience Preferences: By analyzing the types of Reactions specific content receives, you can gain valuable insights into your audience’s preferences. For example, a post with a high number of “laugh” emojis might indicate a preference for humorous content. This knowledge allows you to refine your content strategy to cater to your audience’s interests and keep them engaged.

How To Access the Reactions Feature On Your Social Wall

Step 1: Sign- Up to Taggbox by Clicking on “Free Trial”

Step 2: Enter the details asked.

Step 3: Enter your contact details (Optional)

Step 4: Select “Create a Social Wall” options for the ones given.

Step 5: Go to your email and verify your account.

Step 6: Once you visit the account, you’ll be redirected to the onboarding page, Select the network from where you want to collect the content.

Step 7: After selecting the platform, you’ll be asked to enter the medium from where you’d like to fetch the data. We have taken Instagram here as an example.

Step 8: Add the information about the channel. For example, we have chosen Hashtag. We will have to add the hashtag in the given text box and click next.

Step 9: Choose the customize option from the bottom panel.

Step 10: Click on “Interaction Wall”

Step 11: Click on the toggle to activate the reactions feature click save and then click on “Display”

Step 12: Click on Digital Display.

Step 13: Choose the “Generate Code” option.

Step 14: Follow the simple steps in the Reaction feature section to share the reaction widget with the event attendees.

Step 15: Open the link mentioned and that’s it. React on the Social Walls content by clicking on the hearts below each image/ video.

How to Use Reactions Effectively

To maximize the benefits of Reactions on your social wall, here are some key strategies to consider:

• Post Engaging Content: The foundation for encouraging Reactions lies in the content itself. Strive to publish visually appealing posts, ask thought-provoking questions, or share humorous content that naturally invites reactions.
• Promote Interaction: Don’t be shy about encouraging your audience to use Reactions! Include clear calls to action within your posts, prompting viewers to “like” or “clap” if they enjoyed the content. Additionally, some platforms might allow you to display leaderboards for contests, further igniting audience participation.
• Track and Analyze Results: Most social wall platforms provide analytics tools that allow you to monitor which posts receive the most Reactions. This data is invaluable for understanding your audience’s preferences. By analyzing trends, you can tailor your content strategy to create posts that consistently generate positive reactions and keep your audience engaged.

Conclusion

Social walls come alive with Reactions, a feature that empowers visitors to directly engage with content through likes, claps, emojis, and more. This not only boosts engagement by providing a quick way to react, but also offers valuable insights into audience preferences through reaction analysis. You can leverage Reactions to run contests, discover what content resonates best, and ultimately refine your social media strategy to keep your audience glued to your vibrant social wall experience.