Lessons from Master Storytellers

Storytelling isn’t just for creatives or business superpowers. It is something you can learn and apply in your work once you understand the foundations of the art.

To break down the art of storytelling and save you hours of research I have studied the worlds greatest storytellers. Think of the masters such as Steve Jobs, J.K Rollings, Pixar, and even those people on Twitter that post “those” threads with links to videos and blogs to good content.

I distilled the common methods, tools and approaches from these masters and highlighted the most important ones that can apply in the context of business.

This will help your write better pitches, proposals, emails and case studies. Maybe even tell a great story at after work drinks next friday.

Let’s dive in.

Why are stories important?

“The most powerful person in the world is the storyteller.” — Steve Jobs

100,000 years ago humans started transferring knowledge. The main way they did this was through stories.

Fast forward to today. We live in a world saturated with information. Everyone and every brand is trying to be the loudest voice in the room and in get inside your mind. But they won’t be heard or…