Photo by Vlad Tchompalov on Unsplash

Musk Has Won, Tesla Has Lost

I fear Tesla’s future is not so bright.

Will Lockett
Published in
5 min readJun 18, 2024

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Musk is hugely important to Tesla, But not in the way you might think. He didn’t start Tesla, none of the meaningful patents it holds were developed by him, he did none of the engineering work, and he hasn’t written a single line of code for Tesla. He was mostly hands-off in the design work for the Model S, X, 3 and Y, leaving his engineers to figure out the best solutions. In fact, most of the technology that makes Tesla so valuable, such as gigacasting and battery manufacturing, comes from third parties. In stark contrast, Musk has had a heavy hand in developing their 4680 battery, FSD self-driving AI and the Cybertruck, demanding the projects follow his specific illogical design choices. Funnily enough, these are Tesla’s worst-performing products, as they have massively failed to meet promises and have flawed designs. You see, Musk isn’t an engineering genius, Tony Stark-esque figure. Instead, he is a risk-loving, egocentric billionaire. As such, his role in Tesla was to make the company take big risks while acting as Tesla’s own hyperactive one-man marketing team. Over the past two decades, this has benefitted Tesla massively. But as Elon’s ego ballooned, it deeply hurt the EV giant. With this in mind, is he worth his $44 billion (once $56 billion before Tesla share value dropped) pay packet? Absolutely not. Let me explain.

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Will Lockett
Predict

Independent journalist covering global politics, climate change and technology. Get articles early at www.planetearthandbeyond.co