Promoting your event through community building
What is an event if not a community? Logic would have it that an event is already a gathering of like-minded people, and serves as a great place for people to meet one another and network — just look at Burning Man’s Orgy Dome. But the key to launching a successful recurring event is creating, promoting, and participating in the community around it. In the dynamic realm of event marketing, providing a memorable experience is just the tip of the iceberg. The real challenge lies in fostering a sense of community that keeps attendees engaged before they arrive and long after the event concludes… Ready for the next one.
Brane is an app that connects like-minded people one on one or through interest and location group chats called Crowds. So it’s no wonder that we’ve seen a spike in event organisers using the platform for event promotion and engagement. Here is a guide to putting on the most kick ass event, be it an expo, a festival, or a party, using Brane to attract and keep your audience during and beyond.
Brane: Elevating the Event Experience
At its core, Brane champions authentic, interest-based connections. In a digital age where interactions can often feel transactional, Brane emerges as a platform that prioritizes genuine engagement. Here’s how Brane can be the secret weapon in your event marketing arsenal:
1. Building Anticipation with Pre-Event Hype:
Every successful event starts with a buzz. With Brane, you can create a dedicated Crowd for your event, serving as a digital hub for all pre-event interactions. Share teaser content, behind-the-scenes looks, and exclusive interviews. Engage with attendees, answer their queries, and let them interact with each other. It’s about creating a digital prelude that sets the tone for the main event.
Deep Dive: Consider the impact of a well-timed teaser. When attendees have a platform where they can discuss, speculate, and share their excitement, it amplifies the anticipation. It’s akin to fans discussing the next episode of a popular series. By fostering this environment, you’re not just promoting the event; you’re creating a community of eager participants.
2. Facilitating Genuine Pre-Event Engagement:
Brane’s unique AI algorithm connects individuals based on shared interests. Before your event, attendees can start networking, finding individuals with similar passions or objectives. This pre-event mingling can lead to collaborative projects, shared transportation to the event, or group activities, enhancing the overall experience.
Deep Dive: Imagine two attendees discovering they share a passion for sustainable practices. They could collaborate on a project or presentation for the event, or simply decide to carpool, reducing their carbon footprint. These genuine connections can lead to lasting relationships and collaborations.
3. Spaces for Authentic Networking:
While the digital realm offers convenience, face-to-face interactions remain unparalleled. By integrating Brane’s insights, you can design event spaces that cater to specific interests. Think themed lounges, interest-based breakout sessions, or facilitated networking zones. It’s about creating physical spaces that mirror the digital connections on Brane.
Deep Dive: Physical spaces designed with intent can foster deeper connections. For instance, a lounge dedicated to sustainable practices, based on Brane insights, can become a hub for like-minded attendees. It’s not just about networking; it’s about creating spaces where attendees feel seen, heard, and valued.
4. Harnessing the Power of User-Generated Content:
Encourage attendees to share their experiences within your Crowd. As they share photos, videos, and insights, this content can spill over to other Crowds and other social platforms. It’s organic marketing at its best, with attendees becoming brand ambassadors, amplifying the event’s reach.
Deep Dive: User-generated content is authentic and relatable. When attendees share their genuine experiences, it resonates with their peers. It’s not just about promoting the event; it’s about showcasing real, unfiltered experiences, making the event more relatable and enticing to potential attendees.
5. Brands Engage Authentically:
Brane offers a clutter-free environment, making it perfect for brands to engage without the noise of traditional ads. They can run exclusive offers, host interactive sessions, or even gather feedback. It’s about creating a two-way dialogue that resonates with attendees.
Deep Dive: In a world saturated with ads, genuine brand engagement stands out. When brands interact, listen, and respond on platforms like Brane, they’re not just promoting their products; they’re building trust and loyalty.
6. Gathering Insights and Feedback:
Post-event, the Crowd becomes a goldmine of insights. Direct feedback, combined with the analytics available to Brane’s verified event partners, offer a comprehensive look into attendee preferences, behaviors, and expectations. This exclusive insight can help shape future events, while also demonstrating relevance to sponsors and partners. This data-driven approach ensures that every subsequent event is better than the last.
Deep Dive: Feedback is more than just comments; it’s a roadmap for improvement. By actively seeking and analyzing feedback, event organizers can identify gaps, understand attendee needs, and tailor future events to be even more impactful.
7. Showcasing Event Highlights:
Keep the post-event buzz alive by sharing standout moments. It’s about creating a digital scrapbook that attendees can revisit, relive, and share, and continue talking about.
Deep Dive: Sharing highlights is a way to celebrate the event and its attendees. It’s a nod to the memorable moments, the laughter, the insights, and the connections made. It’s also a teaser for potential attendees, giving them a glimpse of what they missed and what they can look forward to in the next event.
8. Turning Attendees into Advocates:
Continuous engagement is key. By regularly updating your Crowd with news, updates, or even teasers for the next event, you ensure that attendees remain engaged. As they interact and share within the extended Brane ecosystem, they will connect with other like-minded people and through genuine interest driven conversation will amplify your event’s story, drawing in new attendees.
Deep Dive: An engaged attendee is more than just a participant; they’re an advocate. By keeping them in the loop and valuing their input, you’re turning them into brand ambassadors, amplifying your reach and impact.
9. Post-Event Engagement:
The event’s conclusion is just the beginning of a longer journey. Engage with attendees, gather feedback, and even run post-event surveys. Share exclusive content, offer early-bird offers for the next event, or even run mini-events or webinars. It’s about keeping the community active, engaged, and eagerly awaiting the next big event.
Deep Dive: Post-event engagement ensures that the momentum built during the event doesn’t wane. It’s about nurturing the community, offering them value, and ensuring that they remain connected, engaged, and excited for what’s next.
10. Amplifying the Fun Factor — Digital Meets Physical:
Events are about experiences, memories, and, most importantly, fun. With Brane’s Crowds feature, attendees can share real-time experiences, inside jokes, and event hacks with fellow participants, amplifying the collective energy of the event into a digital space.
Deep Dive: Imagine being at a concert and witnessing a memorable moment on stage. Now, instead of just turning to the person next to you, you have the ability to share that excitement with thousands of attendees simultaneously. It’s like amplifying the collective energy of the event and channeling it into a digital space where everyone can participate.
But it’s not just about sharing moments. Attendees can ask questions (“Which booth is giving out those cool freebies?”), collaborate on event hacks (“Pro-tip: The best food stall is near the west entrance!”), or even organize spontaneous meet-ups. It’s about extending the physical experience of the event into the digital realm, creating a seamless blend of online and offline interactions.
For event organizers, this presents a unique opportunity. Not only does it enhance attendee engagement, but it also provides real-time feedback. If a particular session is a hit, it’ll be buzzing in the Crowd. If there’s an issue at one of the stalls, organizers can address it promptly.
In essence, Brane’s Crowds feature is like giving attendees a digital playground, enhancing their event experience, and making it more interactive, collaborative, and yes, a whole lot more fun!
Conclusion
In the ever-evolving landscape of event marketing, the challenge has shifted from merely hosting events to creating lasting impressions and fostering enduring communities. Brane, with its unique blend of authentic connection tools and community-building features, stands at the forefront of this transformation. It’s not just a platform; it’s a paradigm shift.
By leveraging Brane, event organizers can transcend traditional boundaries, turning one-time attendees into lifelong community members. It’s about creating a continuous narrative, where each event is a chapter in a larger story of engagement, connection, and shared experiences. The power of Brane lies not just in its innovative features but in its core philosophy: genuine, interest-based connections are the bedrock of any thriving community.
In a digital age characterized by fleeting interactions and information overload, Brane offers a sanctuary of meaningful engagement. For event organizers, it’s an opportunity to not just increase attendance but to elevate the entire attendee experience. From pre-event hype to post-event engagement, every touchpoint becomes an opportunity to deepen relationships, gather insights, and amplify impact.
While events might be temporal, the communities they foster have the potential for longevity. And with Brane as the catalyst, event organizers have the tools, insights, and platform to turn every event into a community-building masterpiece. The future of event marketing isn’t just about bigger venues or flashier shows; it’s about deeper connections, authentic interactions, and communities that thrive long after the curtains fall and the physical gates close.
Click here to start community building on Brane today, and if you have an event you’d like to verify and unlock further tools and insights for just contact us here.
