Simplicity sells. The strategy behind the world's most loved brands.

Simplicity is the fuel that drives customer loyalty. It is also how the world's largest brands command a higher pricing point. Apple, Dyson, Amazon and Google are all doing it and you should too. They are applying one simple strategy.

Simplicity.

Their products and everything associated with it such as their marketing and tone of voice are focused on simplicity.

Simplicity sells. Customers love it. As we will explore in this article, humans crave it and seek out simplicity to avoid complexity.

Simplicity is best defined as being easy to understand, use, clear, specific and actionable. It is where the confusion is low and intuition is high.

Simplicity is the ultimate form of sophistication

Leonardo Da Vinci

We are simply not following their strategy.

Any interface or control that requires a thought for how to use it in today’s environment, is a product of poor design.

But good design is becoming an afterthought. We seem to be going back to poor design and user experiences. The websites and product products feel like they are becoming more…