The Curse Of Too Much Information

Dr Stuart Woolley
Predict
Published in
4 min readJul 22, 2023

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The deluge is increasing and it’s both offline and online.

Photo by SHVETS production on Pexels

If you’ve ever wandered¹ down an aisle in a modern supermarket you’d be intimately familiar, whether you realise it or not, with what’s termed “the paradox of choice”, a term coined by American psychologist Barry Schwartz, from his book of the same name back in 2004.

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Dr Stuart Woolley
Predict

Worries about the future. Way too involved with software. Likes coffee, maths, and . Would prefer to be in academia. SpaceX, Twitter, and Overwatch fan.