The Fight For Freedom From Adverts
A new war is coming against insidious ads that are beginning to pollute public spaces, both online and offline.
A disturbing trend in the modern world is that adverts are creeping insidiously into more and more places that previously were immune to their irritating pestilence.
At first they were confined to TV screens or commercial radio broadcasts between programmes, but as we rarely watch broadcast style TV or listen to mass commercial radio any more that market is on its slow and inevitable decline to eventual obsolescence.
Indeed, much of the audio and video content we consume in the modern world is now facilitated by streaming services — a middle ground between owning tangible content and putting up with endless adverts that is credited with saving the music industry and propping up the TV one to boot.
We can jump between such streaming services at will and pay, usually a fairly small sum, for the privilege of not having to watch or listen to adverts and for a virtually limitless supply of content.
As with all industries where a potential money making racket is identified, we’re seeing a fragmentation of video screening services — something that died out a long time ago in the music industry, thankfully.
