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The main drivers that may forge your digital transformation — The Viva Wallet case

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Digital Transformation has led to many novel operating models and the creation of new firms with innovative offerings that improve many aspects of our daily lives. One such company is Viva Wallet.

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Photo by Jonas Leupe on Unsplash

Viva Wallet is a Greek neobank company that successfully managed to disrupt the international payments market by methodically adopting a highly innovative mindset in their industry (EMEAstartups, 2022).

Digital School of Marketing (n.d.) identifies seven distinct drivers that may lead to digital transformation, and it seems that Viva Wallet manages to pioneer in them.

Human capital: The founding team created a company with the mission to alter the way businesses conduct transactions, and that mindset is adopted by the leadership team and the employees. Their intention is to attract employees of high-caliber (Viva Bank, n.d.) and they state they believe in the abilities of their personnel, that is a reason they invest in owned infrastructure (EMEAstartups, 2022).

Governance: The company’s governance is based on transparency and their commitment to provide services of high-quality. They invest in a meritocratic environment, eliminating any discriminations and rewarding…

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Charalampos (Haris) Sampalis
Charalampos (Haris) Sampalis

Written by Charalampos (Haris) Sampalis

Digital Innovation & Product Management | MS in Innovation Management & Entrepreneurship | MIT Innovation Leadership bc alumnus | Computer Scientist

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