The unbundling of Youtube
A tech-enabled idea reminded by Grammarly
This door is here open for me to get into it but it's not my property and I am not so excited about getting into this room. I have been writing years before how each new tech trend and established tech idea or solution was almost always a door for many more opportunities for chipping other tech-enabled ideas and solutions like the one that is the same as the old one but more focused and specialized to a particular field, topic, market or audience. Segmenting a big market and taking a chunk of it is not a business modeling framework born from the revolution of the internet because entrepreneurs were doing it way before the dot-com bubble and business and management scholars have studied it and built practical theories about it. It could be opportunistic for you to grasp this skill and to use it for your next successful business or your own passion and self-activity.
I have already given an example of such fragmentation of a big successful platform using youtube a year ago but this article is about highlighting you another tech-enabled idea that can profit from youtube and the ever-growing number of videos ads run on it. Ads are disturbing for sure if they don't interest us and this is more true if we are not a marketing or an advertising professional or enthusiast but sometimes they are just interesting like this ad of Grammarly that I liked and which made me think about this tech-enabled idea that I am sharing with you
A platform that collects all video ads and like youtube lets everyone who wants to see an ad for a specific startup, company, or brand, and even freelancers and individuals making youtube advertising is something interesting to build. If this is already available somewhere then please let me know because people like me need to benchmark youtube ads of different entities. If it is not then I hope that you see that you can offer with this platform features for professionals of marketing and advertising like benchmarking or extracting the message of the ad by using voices to text conversion and doing some AI work with them.
I am not promoting Grammarly neither a paying user but I find that this platform is a very good one because it doesn't only help me fix my mistakes but also help me increase my English level by learning new words and I could say that it is thanks seeing this advertising of Grammarly that I reminded myself about this tech-enabled idea that I have described in the paragraph above. I hope that you also see that I have already advised you to not always skip youtube ads because they could be insightful and this article is an example of that.
PS: I am publishing less than I used, please forgive me if you are a frequent reader. My wish is to share every day here what I think could interest you. the article about doors opened by tech giants I was writing about is here below but this door also has a secret meaning for me. This past article can likely tell you something about my progress in English thanks also to you who read me.
The past article about business unbundling are here
