Toffler’s Prosumer Gets AI

Trasaterra | Authenticity Attracts
Predict
Published in
3 min readDec 17, 2023

--

Exploring AI’s Role in Redefining Work, Enhancing Skills, and Bringing Toffler’s Prosumer Age to Life

Image adapted from Igor Beuker

In 2009, I picked up a worn copy of Alvin Toffler’s ‘The Third Wave’ in a hostel while backpacking through Asia. At the time, Toffler’s optimistic futurism felt like a revelation. The idea that we were entering a transformative epoch seemed undeniable. Interestingly, unbeknownst to me then, that year also marked the birth of decentralized currency, Bitcoin.

Immersion in family life and work over the last decade and a half had dimmed my enthusiasm for Toffler’s visions. However, with the advent of available AI tools, his championing of the rise of the prosumer, decentralization, and the Third Wave have returned to my mind as prescient insights.

Toffler spoke of an accelerating pace of change, a concept vividly embodied by today’s rapid AI advancements. This aligns with his idea of a society transitioning to a ‘Third Wave,’ dominated by information processing. AI, as a potent force in this era, is transforming everything from industry to personal lives.

In ‘Future Shock,’ Toffler warned of the disorienting effects of rapid societal change. The current AI revolution could be seen as a manifestation of this, challenging our adaptability and understanding of…

--

--

Trasaterra | Authenticity Attracts
Trasaterra | Authenticity Attracts

Written by Trasaterra | Authenticity Attracts

Thoughts by Jason Paul Guzman, co-founder of brand/design/web agency Trasaterra with Ewa Orzech in 2010. Jason's creative expertise spans 25 years and counting.

No responses yet