We’re All Futures Designers

In ways big and small, across our lives, we all lead change. Here’s how.

Consider the night sky (or if possible, look at it now). Each star is a distinct individual. Yet, together they form complex, breathtaking patterns. Over 20 years ago, businesses were usually seen as individual stars, each going through their lifecycle. In 1994 Rafael Ramirez and Richard Normann introduced the concept of a Value Constellation. Rather than a linear chain, businesses were enmeshed in a multi-point, symbiotic, and interactive web. Each participant…