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What Is Going On With Tesla?!

It’s like Musk wants to destroy Tesla.

Will Lockett
Predict
Published in
6 min readMay 8, 2024

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It seems Musk has finally had a breakdown. I mean, can you blame him? So far this year, Tesla has lost a third of its value as sales fall to Earth faster than a Starship rocket, the Cybertruck launch is going terribly, Musk has had to fire 10% of Tesla’s workforce to combat shrinking profits, and Tesla’s main global rival BYD now sells more EVs than Tesla and has a higher profit margin! How has Musk reacted to these hard times? He has almost entirely scrapped the upcoming affordable Model 2 in favour of developing robotaxis, pissing off nearly every single investor Tesla has thanks to growing scepticism in Tesla’s statistically dangerous FSD (Full Self Driving). He then went on an “Apprentice” style firing spree, eliminating some of Tesla’s core talent. Rebecca Tinucci, senior director of the electric vehicle maker charging infrastructure; Daniel Ho, head of the new vehicles program; Rohan Patel, head of Tesla’s public policy team; and Drew Baglino, head of battery development, were all recently fired; every single one of them had been with the company for many years and were crucial for some of Tesla’s biggest breakthroughs. Musk didn’t just fire these executives; he has fired and disbanded the entire 500-member supercharger team, the entire new vehicle program team, and the entire public policy team! So, what is going on? Why…

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Will Lockett
Will Lockett

Written by Will Lockett

Independent journalist covering global politics, climate change and technology. Get articles early at www.planetearthandbeyond.co

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