What will Netflix VR look like?

VR movies are coming — how can Netflix come out on top?

Adrien Book
Predict

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Staying on top of the entertainment game is famously difficult. No only are trends forever changing, but so are ways of delivering content to the clamouring masses.

Nowhere is this more visible than in the video industry. We used to get our movies on tapes. Then we got them on DVDs. There was a short BlueRay era. Then we got all our movies digitally, on demand, on Netflix. That created a golden age for series.

But the videos keep getting shorter and have moved to TikTok and Youtube, while countless competitors try to outdo Netflix at its own game. How can the OG streamer stay ahead of the competition as technical and technological evolutions spread? The answer has been brewing for a few years now: Netflix should become a VR platform. Below is the strategic path the company needs to take to execute yet another masterful pivot.

1. Netflix Teams Up with Meta (Or Apple) to deliver VR experiences

Netflix partners with VR headset manufacturers to offer a bundle of subscription and hardware for a discounted price.

Netflix is not a hardware company. To create and solidify its presence in the virtual reality landscape, Netflix must…

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Adrien Book
Predict

Strategy Consultant | Tech writer | Somewhat French