Why TENET Should Have a Special Premiere in Fortnite
Hollywood should adapt to innovative digital event-driven opportunities that exist within virtual worlds like Fortnite.
Hollywood’s decisions to push movie premieres back indefinitely shows a fundamental lack of imagination and innovation. Operating from a 100-year-old playbook in times of extreme change, the movie industry is signaling its capitulation to the pandemic. Hollywood is allowing itself to be steamrolled by the circumstances of our time.
The consequences of COVID-19 include more than just health outcomes. The economic reality includes the loss of jobs and businesses associated that have traditionally required large in-person gatherings. The movie industry is a perfect example of an industry that has come to a grinding halt.
The consequences of wrong decisions are severe. But it’s also clear that inaction is a decision that represents severe consequences. Instead, movie studios should aggressively experiment with new ways of premiering their content to audiences desperately craving a little escapism.
Here’s a look at what studios can do to capitalize on a captive and hungry audience.
