ONE MINUTE BOOK REVIEWS — 5

Why You Should Read “Attention Factory: The Story of TikTok and China’s ByteDance” by Matthew Brennan

Fahri Karakas
Jan 16 · 3 min read
Image for post
Image for post
Photo by Solen Feyissa on Unsplash

It Is Official Now: TikTok Captures The Zeitgeist of The World

We can safely say that TikTok has changed the world in 2020. TikTok has been the most downloaded app of the year, capturing the interests and imaginations of more than 1 billion people — the majority of which are between 13 and 24 years old.

Post Malone — Congratulations X Childish Gambino — This is America

TikTok Is Wildly Addictive

TikTok-owner ByteDance has generated more than $30 billion in advertising revenue in 2020. The TikTok algorithm seems to be the most addictive of all social media platforms since its authentic power comes from organic content and human curation. Repetitive music and dances ensure wide participation, momentum, and virality among Gen Z members and teens.

McFarlands Family
Siblings of TikTok: Ranz, Niana, and Natalia (Kyle Family)
Viral TikTok Dances of Michael Le @justmaiko Tik Tok Dance

“Attention Factory: The Story of Tiktok and China’s ByteDance”

Image for post
Image for post
Image Source
  • The acquisition of Musical.ly, and
  • Expanding globally across the decade of 2010 to 2020.
“Attention Factory: The Story of Tiktok and China’s ByteDance”

Fahri Karakas is the author of Self-making Studio. You can explore more here.

Predict

where the future is written

Sign up for Predict Newsletter

By Predict

Monthly updates on science and technology shaping our future. Take a look.

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Fahri Karakas

Written by

Associate Professor in Business & Leadership at University of East Anglia. Passionate about doodling, imagination, and creativity. Author of Self-Making Studio.

Predict

Predict

where the future is written

Fahri Karakas

Written by

Associate Professor in Business & Leadership at University of East Anglia. Passionate about doodling, imagination, and creativity. Author of Self-Making Studio.

Predict

Predict

where the future is written

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store