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XR Can Read Your Mind, but not the Way You Think

Let’s Calm down and Get Concerned

I wrote my first article on Eye Tracking (ET) tech for XR in 2019, mere months after I left my top-secret role at Apple. Legal scholars, like Brittan Heller, have picked up on the threat of biometric psychography. Internet safety watchdogs are beginning to propose new rules for biometric technology.



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Avi Bar-Zeev

XR Pioneer (30+ years), started/helped projects at Microsoft (HoloLens), Apple, Amazon, Keyhole (Google Earth), Linden Lab (Second Life), Disney (VR), XR Guild