XR Can Read Your Mind, but not the Way You Think

Let’s Calm down and Get Concerned

Avi Bar-Zeev
Predict
Published in
7 min readSep 9, 2022

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Photo by Alexandru Zdrobău on Unsplash

I wrote my first article on Eye Tracking (ET) tech for XR in 2019, mere months after I left my top-secret role at Apple. Legal scholars, like Brittan Heller, have picked up on the threat of biometric psychography. Internet safety watchdogs are beginning to propose new rules for biometric technology.

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Avi Bar-Zeev
Predict

XR Pioneer (30+ years), started/helped projects at Microsoft (HoloLens), Apple, Amazon, Keyhole (Google Earth), Linden Lab (Second Life), Disney (VR), XR Guild