How To Write A Good Instagram Bio? 5 Ways to Ace your Instagram Bio

Tanmay Ratnaparkhe
PredisAI
Published in
7 min readMay 3, 2021

An appealing Instagram bio is a must to create an impactful first impression on your profile visitors. A good Instagram bio helps you introduce yourself in a concise and precise manner elaborating more about yourself in fewer words🎤🎤

Instagram permits around 150 characters in which a user can express themselves, and this is where most people get stuck!😖

But no need to worry anymore as we have the right solution for you! In this guide, we have laid some of the best ways to help you create an attractive Instagram bio that would help you charm your visitors.🎊🥳

Let’s dive right in and understand what an Instagram bio is.

What Is An Instagram Bio?🤔

An Instagram bio is a section of your Instagram profile page that appears to the visitors as soon as they click on your profile. It is a description that lies under the username on the Instagram profile page.

A bio is where you include-

  • Hashtags
  • Information about yourself
  • Contact information
  • Website URL
  • Interests
  • A favorite quote

Basically, anything that describes you or tells others something important about you. For example, a Harry Potter fan would put ‘Potterhead’ in their bio so that every new HP fan who is a follower can see that they have something in common.

Your bio helps to convey your Brand personality and show the audience services or products that you offer.

Therefore, it is essential to have a creative Instagram bio to make your profile stand out. Wondering what makes a good Insta bio? Explore the answer to your questions below!

How not to write a Bio…

What Makes A Good Instagram Bio?💭

A good Instagram bio attracts visitors to your page and helps you gain more followers. Instagram bio attracts not only invite clients but also stalkers which helps the probability of you getting more followers.

Whenever stuck with what to add in writing an attractive Instagram bio. Ask yourself the following questions -

  • How you want your audience to know you?
  • What makes you unique?
  • Are you running any business?
  • What about your brand personality?

Individuals who are into businesses and their sole motive is to gain maximum visitors to their page. The call button would help promote more clients to interact with the business owner. This is how you direct the interested users to get in touch with you.

Business owners can send individuals their Instagram page/profile link from where users get to know more about the services offered by the business owners and their page. Business pages on Instagram can let users sign up for their offered Newsletter or Facebook page. If the goal is to build an Instagram following, the contact button will promote your visitors towards following your feed or share their photos with a hashtag that involves your page. You can check here if your Instagram hashtags are working in accordance with your needs.

Now, before you step into understanding the Instagram bio ideas and tips, understand the role that your Instagram bio plays in your overall strategy.

Reason Why Your Instagram Bio Matters?

Instagram bio matters for every Instagram user and their visitors. It is essential to have a well-written Insta bio to establish your brand presence.

Your Instagram bio is a key for the people to learn-

  • What your identity is
  • What you do
  • Where to find you

This is why you should focus on creating an Instagram bio that helps to portray your brand identity and establish a unique value for you.

Finally, so far, so good. Believe me! You are just a few steps away from knowing how to write a good Insta bio. Alright! Let us discuss what goes into an Instagram bio and satisfy our mission to understand the tips.

What Goes Into An Instagram Bio?

It is essential to write an engaging Insta bio for business purposes or to present yourself. The fundamental factors that accompany an Instagram bio are as follows-

1. Username

The username is an essential look at your Instagram bio. You will find it at the top of the bio. It generally determines how people search for you or your brand. If you have a business, you are advised to use your business name. In case you found that it’s already in use, then keep in mind that it should be the first part of your business name.

2. Description

Profile description is generally considered as a core of the Instagram bio. With a limit of 150 characters, you can express yourself in the best possible way, leading to gain the user’s attention.

3. Profile Photo

You should never overlook this part of your Instagram profile. This is one of the first things people notice about you when they visit your profile. It is essential to make your profile picture easy to identify and eye-catching for the visitors of our Instagram page. Therefore, it is necessary to know how to put up a great Instagram profile picture.

4. Story Highlights

This is simply the other story where you can introduce yourself with an interactive thumbnail on your Instagram profile. It’s a good idea to save your post from highlighting after saving it to a story. This enables the story to appear in your Instagram bio.

5. Contact Info

Contact info will let the prospective customers connect with your business. You can effectively use your Instagram bio by adding your business contact info.

How To Write An Appealing Instagram Bio

Since you only have a limited number of characters, ensure to make an eye-appealing Instagram bio. If you are looking for some tips, follow the systematic process and write funny Instagram bios.

Tell Visitors About Yourself And Why They Should Care

The first thing you have to consider in writing a good Instagram bio is to choose how you express yourself. You can choose to explain your business contributions and whom you will serve.

When new users find you on Instagram, you can give them the info they take an interest in. Keep in mind that your bio does not need the text alone. You can make it stand out by using the Instagram font bio and some emojis.

Focus On Keywords

Everyone understands the importance of adding keywords. Though they are not searchable when it comes to an Instagram bio, the way you expect them, in this case, adding some relevant keywords that are helpful to your audience and niche, can be of great use.

All you have to do is take a notepad and enter some words that people may search for, and at the same time, make them relate to your brand, product, or service. If you identify and follow some of the famous words that your followers expect you to see, don’t forget to clarify who you are and what you do.

This is the right way to let your audience recognize that they are in the right place.

Make The Most Of Your Bio Link

Instagram offers several options to the users to drive good traffic to their site. Users can swipe up story links or shop on Instagram. But the only thing that frustrates marketers is the severity that Instagram holds.

Your bio is the only way that lets your visitors visit your website or the page you want them to redirect.

If you wish, you can link to several areas like-

  • A signup page for a newsletter
  • A link curation page to promote several links
  • Your most recent video or article.
  • Your YouTube channel/video link

It doesn’t matter what you are choosing, but the thing that impacts a lot is how you are achieving them in your profile.

Add The Call-To-Action Button To Your Insta Bio

Users interested in interacting with you can easily reach you through the phone number or link provided in the action button instead of a DM. Most of the time, users send a direct message to the person offering any kind of service which is usually tiring. While sometimes, it’s hard to manage them as you will find your inbox filled with several messages. This is why you should coordinate the clients directly to your preferred channel.

There are many apps that help you overcome this issue and direct clients to your site or your desired webpage. Sites like Linktree, Sked, Hootsuite, and Buffer help you publish, manage and even direct the followers through the right channel way.

You can choose to add your phone number, email, or direction to your store if you have a particular location to offer your business service.

It is essential to fill out the contact information in the form of an “action button” to let the customers find you quickly whenever they tap on your profile.

You can choose the appropriate option from where you want the customer to contact you like.

  • Phone number
  • Email address
  • Office address

Accordingly, people will look into it and will contact you with your provided information. This contact information will show up as clickable buttons on your profile.

A well-written Instagram bio creates a big difference in boosting up your social media presence. It provides individuals an opportunity to tell the audience who you are, what you do, and how they can connect with you. It also helps drive more traffic to your website or youtube video depending on the link you provide in your bio. One should invest their valuable time in writing and maintaining a good Instagram bio. Individuals should try bringing the most of them while writing their bios. Write it down and slay!

If you have any Instagram bio ideas that might help in improving the user’s performance. Share your opinions in the comment below or refer to the tips in the article.

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