Client blows project wide open, says needs to be “more premium”

“What…what did you just say?” Gasped senior partner at Kline & Associates Sandra Kline in disbelief. The words penetrated her very being sending a shockwave of creative energy through the room.

“Is there a way to make this more premium?” Said the client once again asked naive to their breakthrough. “Yeah and just make it pop a bit more. See none of these pop. And we need it.” The room became deafeningly loud with the sound of pen on paper furiously taking notes.

“Fuck, FUCK, I literally can’t believe it was right there the whole time,” Grace Partridge, senior creative director at K&A recounted afterwards. “We had been racking our brains trying to come up with a fresh campaign using the few bits of direction and orphan-sized portion of brand guidance we were given. Our team pulled a few all nighters to come into our first presentation strong but after that we knew we had to throw everything out the window.”

It didn’t stop there though. The client continued their seeming endless fountain of free thought and creative expression as they advised the copywriters to “jazz it up a bit” and to “make it go viral”. “It honestly was like it was from that show where they were spinning an American tale. We all related to it at the core of our being. What was that show? Madames? Madmen? Sorry, madmax. Anyway it was fucking embarrassing.” Following the client meeting creative at K&A pulled through by creating a geotagged Snapchat filter that said, “Let’s get lit for Tacotown” and a series of Instagram ads that maxed out at about 60 likes from several prominent horny teenagers in the area.