Creative Director has Fifteen Year Old Son, Knows Everything About Gen Z
Creative Director Leon Strong, who has a fifteen year-old son in high-school, led an all hands meeting today where he explained each and every single detail about Gen Z. Strong, who is 57 himself, discussed the marketing techniques Gen Z responds to, their unique characteristics, and what really motivates them.
During the meeting, Strong announced a new initiative based on what he called “Experience-Based Gen Z-Centric Marketing Tactics”. While explaining the new program, he referenced his son.
“The other day my son, who is fifteen — remember that makes him a member of Gen Z — said to me ‘Dad, can I have $80 to go the mall, I want to buy some jeans.’ I thought, wow, Gen Z is all about experiences, getting out there and interacting with products in real life! That’s why we’re spending a quarter of our annual budget on pivoting to experiences.”
As he explained that his son — who remember is a part of the next generation, all of whom act the same, enjoy the same things, and have the same interests — often watches YouTube, Strong explained that from now on all video content would be short and hyper-premium.
“This generation wants to watch Game of Thrones using the Roku app on their phone, while video chatting with 15 friends. But they only want Game of Thrones to be 7 minutes long, and they want it to be an ad, based on a mission that will make the world better. And that’s our focus now.”
When some staff asked whether or not Strong might be leaning a little heavily into what a 15 year-old was saying, they were immediately fired for being stuck in the past.
Strong finished his presentation by introducing an Associate Copywriter who just had a baby and was charged with explaining, based on the baby’s sleep schedule, what to expect from the generation following Gen Z.
