Rachel Hentsch
Aug 2 · 20 min read

(article adapted from first published version on Time To Dare)

#24hours24steps community prototype: a 24-hour long, online social experiment

As founder and host of the MIT Bootcamp Alumni Association network, the lesson I have been learning over time is to go by the principles of focusing more on what might be the overall, systemic intention of the community — above and beyond any individually limited personal vision of what should (or should not) happen. That’s what — in my work alongside Otto Scharmer and team at the Presencing Institute — we sometimes refer to as leaning into “what is wanting to be born” and “leading from the emerging future”.

One recent prototype I helped to co- create and conduct a few months ago was an excellent opportunity to the tension between leadership, ownership and vulnerability. One of the questions that I think mindful leadership needs to address with courage and honesty is: “What is the bigger ecosystem trying to manifest, and am I creating space for that to happen?”

1. Transition — from Lone Wolf… to Pack Animal

My adventure as a community builder started without my really being aware of it. I spent my childhood, adolescence, and first adulthood generally shunning peer groups, preferring solo work to team dynamics, and mostly appreciating moments of quiet solitude over communities, crowds and parties. In 2003, I was selected to take part in an expedition as one of eight team members and got a taste of what teamwork was about, but what stayed with me from that experience was mostly to do with my inner journey. Then, in 2014, I coincidentally got involved in a startup project, for which I found myself orchestrating a roadshow project, where a travelling GoPro action camera was to move up and down Italy like a relay baton, to record and share motorcyclist stories. That’s how the year-long, Go Live ‘n Tell” Motorcycle Road Movie came to be. We had no budget: just the action camera, the idea, and a tiny team of five (with just two of us actual motorcyclists.) So the only way this project was going to move from concept to reality would be through engaging with a wider community, and finding ways to generate and sustain people’s goodwill.

This was for me the beginning of a progressive discovery of the power and importance of community, and the deep joy that can be experienced through building inspired and respectful collaborations, based on reciprocity and a feeling of something being moved forward together. That experience marked a turning point in my belief about how working with one another, although sometimes terribly challenging and certainly always complex, might ultimately be the only effective way to create tangible and truly meaningful impact in the world. Reading Adam Kahane’s “Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust” has been key in helping me to formulate my more recent framing of (and attitude to) community building, as an exercise in stretch collaboration.

Something about controlling outcomes had to be let go of, and something about surrendering to not-knowing needed to be embraced, as a pathway towards unprecedented and pregnant possibility.

My subsequent involvement in many different blended (online/offline) learning journeys began to feed my curiosity and fascination for the groups and communities that were spawned by these very experiences: the MIT Global Entrepreneurship Bootcamp, the MIT Entrepreneurship Teacher Training Program, Hive Global Leaders Program, the global u.lab community, my local u.lab hub in Rome), and I began to ask myself:

What is it that makes a community come together, evolve, and then either morph into a robust enduring system, or dissolve and die? What would it take to keep that community alive and flourishing, and grow towards its highest future potential as a social organism?

2. From Pack Animal… to Space Holder

After experiencing a personal urge and desire to remain connected with my fellow learners, coupled with an underlying general conviction that so much more was still potentially possible and embedded within the dotted lines of the new connections that had been born, I began to spend time observing and talking to people from the various ecosystems that I felt a part of. What, I asked myself, might become possible if certain unfinished conversations could continue, and new conversations could begin, across the boundaries of time and distance, across cohorts, between people who had come together around a very powerful, very intense in-person learning experience? The natural next step was to begin experimenting ways to keep the community members connected, nurtured and synergic, through a pondered use of existing tech tools and communication platforms.

I will skip the details about the research and the many failed prototypes that have marked my years of inquiry since 2016. Let’s just fast forward to April 2018, to the moment when the many iterations and learnings that had been compounded over time were able to coalesce into something I might venture to describe as “a reasonably sustainable model of space-holding”. Since 17th April 2018, I am founder and host of the MIT Bootcamp Alumni Association (MBA²), a bespoke and private online network that holds space for the MITx Entrepreneurship Bootcamp Alumni: “An exclusive Mighty Network, built by MIT Bootcamp Alumni, for the MIT Bootcamp Alumni.” Its description reads:

“Our mission is to connect, support, encourage and learn from each other, so that we can each reach our highest potential through continuing to harness the “power of our pack”. We believe this can best be done through co-creation and a stretch-collaboration mindset. #OnwardsTogether!”

Curating the platform entails hours of on-the-side work, mostly late into the night — hours subtracted from sleep. There is no shortage of so-called thankless tasks. And there is no money to be made. The energy, the joy and the ideas that come from the network are hard to quantify and convey: they are not measurable, they are a tapestry of experiences and feelings (what Nora Bateson calls warm data), perhaps best shared in a narrative, like this one. Many people, including fellow Alumni, have often asked me: “Why are you doing this?” and the only authentic answer I can come up with is: “I don’t know, I just feel that this needs to happen, and that I can help it to happen.” Does that make me a community “builder” or “leader”? Something inside me did — and still does — resist that attribution, because it feels like it somehow doesn’t adequately acknowledge the collective nature of community.

Generative Scribing exercise — I created this during the Visual Practice Workshop, Rungsted, Denmark, July 2018- led by Kelvy Bird and Alfredo Carlo

During a Visual Practice Workshop that I joined in July 2018, I tried to dig deeper into the feelings that were at the roots of my motivation and energy around staying involved with the Alumni community. After some solo time in Nature, and a journaling exercise that were part of the workshop programme, some keywords that emerged for me — in no particular order — were: birth, enduring, step into, trust, outgrow.

Trusting the intelligence of the hands, the paper and the colours, I allowed the parsed words to wander (in the form of sticky notes) all over the board surface, before settling, and…

Trusting the intelligence of the hands, the paper and the colours: a nascent picture began to form through me, almost in spite of me.

… at last finding their place and interrelationships. A nascent picture then began to form before me, through me, almost in spite of me — before I could even yet make sense of it. It gave me some clues regarding my inquiry into the essence and elements of leadership. There was the quality of endurance (of being able to grow roots even in dry rocky terrain, pushing down deep enough to get to the rich underlying soil); the capacity to trust (oneself and others, sometimes despite an overall feeling of “not knowing” exactly); the courage to step into (that is, the capacity to show up and do whatever needs to be done, even if the space ahead looks like a void), in order to birth what it is that is wanting to be born (through my work, my energy and my capacities); and, finally, the culminating moment of outgrowing (in other words, the awareness of perhaps no longer being essential, or even needed, at all, and the grace and acceptance of being able to let go, with love.)

3. The MBA² Ecosystem — as it is today

Mapping is by definition selective, subjective and reductive, but it has helped me gain clarity on how the MBA² (MIT Bootcamp Alumni Association) is showing up (at this given point in time), how many of us there are in the picture, how we may be relating to one another, and where we may possibly be headed, tomorrow, next year or over the course of the next decade.

Snapshot mapping of the MBA² (MIT Bootcamp Alumni Community) Ecosystem, April 2019 — created with 7Vortex

As I write, the MBA² network has grown over the last 16 months from a 5-person group (remotely brainstorming together in various online interstitial spaces), to what I earlier called a “reasonably sustainable model of space-holding”, that currently counts the following tangible elements:

  • 610 members — who have voluntarily opted-in through invitation or word-of-mouth;
  • 25 discussion circles — member-generated, for conducting topic-focussed group conversations, that range from particular subjects of interest (like Gamification, VC funding or Renewable Energy), to operational clusters (such as the core team, governance and advisory board groups), to place-based chapters (for instance the Brazilian Circle or the Brisbane-Based Bootcampers) to mission-inspired mastermind groups (like the Alumni Hack Circle or the Reunion Planning Group);
  • 13 forum-like topics — for sharing news and information that is relevant to the community (see image);
Topics — a sharing board for the community
  • 55 Alumni-centric events that have taken place (mostly all online) over the last year, at an average pace of one per week.

As I have recently shared in a dialogue on best practices with other community builders from the CMX Hub, one of the challenges posed by our community is the necessary looseness that has hitherto been needed to define and contain the boundaries of the network: because our community has to-date been completely voluntary-based and totally inclusive (it’s an Alumni community, where the only condition to join is to have partaken of one of the paid, in-person, MIT Bootcamp programs — the latter not run by us) the framework has forced us to stay very declaredly open and flexible, conceptually and operationally: in order for the community to survive in terms of entry, participation and engagement, it has had to be an open, welcoming space with no strings attached, therefore characterised by:

  • minimum amount of rules;
  • pressure to participate kept low;
  • anything that gets created is considered a bonus by definition, and welcomed with gratitude and appreciation.

The #24HOURS24STEPS Project

One of the most recent lessons in letting go and surrendering to what wants to happen in the community was the #24hours24steps prototype: an uninterrupted, 24-hour-long video meeting, designed to be open to all members of the MBA² community.

1. A Wildly Exciting Idea

The big crazy idea was born during one of our weekly online Alumni update calls, where some of us gathered to check in with each other and share ideas around what next initiative we could experiment with to keep the community alive and thriving. The idea that emerged (and which at first seemed too crazy to even contemplate) was this: to design an event that would connect all Alumni across all time zones, around what in fact is the underlying foundation of why we are a community: the 24 Steps of Disciplined Entrepreneurship — the subject of Bill Aulet’s book and teachings on entrepreneurship, which provided the framework of our body of learning, as well as a shared common language that we were all familiar with, and could understand each other by. For each of the twenty-fours hours, the conversation would focus on one of the twenty-four steps, in ascending order from 1 to 24, and all Alumni would be invited to convene online to share questions, insights and learnings about that one particular step.

2. High Energy… and then what?

The idea seemed to exude a certain undeniable appeal, and appeared to stick. It was thrown into the mix of the conversation almost casually, almost out of jest, but it immediately captured the imagination and fired up the enthusiasm of many: there was an aura of quirky grandeur that was undeniably captivating, possibly also to do with the numerical alignment — 24 hours, 24 steps (to which we then added a date: the 24th May — just to make it all fit together perfectly.) Also, endeavouring to hold space around the clock made great sense to a community so diverse and spread across the world as to cover all existing time zones: it was exciting to imagine participants being able to join at times that would be compatible with their individual schedules.

However, as we all knew from our MIT Bootcamp experience, an idea is worth little if it just stops at the idea: execution is key. That’s when the project seemed to hit a hurdle. A first poll that was put out in January to measure interest registered an average 90% of probable commitment to the initiative on the part of respondents — ranging from being active speakers or presenters, to helping facilitate sessions, to just listening in (and 10% of I “don’t know”s): but how was this manifestation of interest now going to be harnessed and translated into action? That was the million-dollar question.

3. Wrestling with the Voices of Doubt, Fear and Cynicism

Doubt — Therefore, despite the seemingly enormous initial wave of momentum and enthusiasm, the initiative hit a bottleneck, and I found myself left with a sense of responsibility to serve and deliver, yet puzzling over what to do next. This happened right at a time when I was dangerously skirting burnout, and thus also trying to create personal boundaries for myself in terms of time and energy spend. Where — I wondered — was the sweet spot, at the intersection between busily doing and gracefully letting things happen?

Here are some journaling notes pulled straight from my Ecosystem Leadership Program workbook:

WEEK 4 — Holding space
Deep listening is exhausting! How can I make it nurturing also for me, and not just others? Where is the boundary? And when is letting go even more impactful or useful than doing? Is excessive watchfulness and stewarding stifling the true manifestation that is wanting to emerge from the ecosystem? (15th May, 2019)

WEEK 5Accessing the open mind/heart/will.
As I lean into my crazy prototyping project with the community (a 24-hour online chat space dedicated to the 24 steps of Disciplined Entrepreneurship to take place on the 24th of May), I get stuck for a moment by one negative voice (or maybe it was just a questioning voice) that asked me “what is the intention behind this”? I suppose it just surfaces a question I carry within me, that does not have an articulated answer, except for the feeling that it is something that “wants to happen”. (ELP workbook journaling notes — 22nd May, 2019)

Fear — This (very legitimate) question triggered my anxiety to a point where I suddenly found myself grappling with the “empty room syndrome”: what if, despite a declared and widespread interest to participate, the lack of a clear objective would ultimately result in a no-show situation, and the virtual discussion space remained empty?

My big challenge was, after having acknowledged the intention to “surrender”, then trying to feel into, and grasp, WHAT exactly needed to be surrendered:
— was it the prototype itself (i.e. “this is not wanting to happen Rachel, that’s why you are feeling heaviness and resistance”)? … or… — my expectation of what the project was “supposed to bring” (i.e. “this is wanting to happen Rachel, and you are looking for reasons to pull out.”) (ELP workbook journaling notes — 22nd May, 2019)

Cynicism — On certain days the zeal for being in service of a cause can wane under the sheer load of holding space and egging others on tirelessly, and you start to ask yourself: “well, actually, what’s in this for me?” When the only authentic, heartfelt answer is “it gives me joy”, some days that just doesn’t feel very bulletproof.

The me/we — us/them tension is such a mystery. I have difficulty sometimes understanding the signals. What is the bigger ecosystem trying to manifest, and am I creating space for that to happen? For example, the 24-hour Zoom room idea came from Phil [edited name]. Everyone (including me) loved it , and I began to take action to make it happen, because I have the tools (and energy) for it (our networking platform, the connections with people, the community holding capacity, etc.). Then I started to feel too much load, so I asked Phil if he was still behind this initiative, how much he could put into it, and he replied “don’t worry, I am here to help and support you.” I thought to myself: “What? I am the one helping YOU!” I was very annoyed but I sat with the discomfort for a whole day. Then I began to understand that the “ownership” issue was a trap. What I needed to understand was something else: the real question here was, is this wanting to happen, and is there the energy for it? So it really does not matter, in the bigger picture, whether it’s “Phil helping Rachel” or “Rachel helping Phil” because that is beside the point. (ELP workbook journaling notes — 22nd May, 2019)

The point of doubt is an interesting place to dwell. One cannot hurry through it, and trying to bypass it is a big mistake: it is the richest place of learning and insight — but it is also very lonely, and very uncomfortable. This is where the processes and community of practitioners from the ELP (Ecosystem Leadership Programme) fueled me with an incredible capacity to sit with — and through — the unease.

“And then, the surprising twist. That single, insinuating voice of doubt is overcome by the collective will that I feel emerging from beneath, even against my own spontaneous instinct of self-protection. In the very moment that my ego could let go completely of the performance angst connected to the prototype execution and its outcomes, something had already, in itself, been achieved, in the here and the now. And something was set in motion. There is community coalescing around just the trust, the courage, and the vulnerability of not knowing exactly.” (ELP workbook journaling notes — 22nd May, 2019)

4. Ecosystem Leadership (ELP) Methods Applied

I wish to share the six steps of the Practice Research framework developed by the Presencing Institute team (and beautifully illustrated by my colleague, artist and generative scribe Kelvy Bird), that I was able to apply to our prototyping situation:

The 6 Steps of the Practice Research Process — Ecosystem Leadership Programme, Presencing Institute. Visual by Kelvy Bird
  1. Framing: defining the intention — our objective was to experiment what sort of initiative might serve to engage and nurture the community, creating value and meaning for everyone while remaining flexible and low-effort enough that people would readily make the time to engage.
  2. Practicing: experimenting our way forward through prototyping — we kept the action rolling quickly, without getting too attached to specific ideas or outcomes, to learn by doing.
  3. Reflecting: processing insights gained and noticing from things tried — it was very informative to see some parts fall through, and others gain momentum, beyond the desire to predict and control.
  4. Deepening & Creating: using social arts (generative scribing — as described earlier, embodiment — through Social Presencing Theater) and creative journaling , to deepen inquiry and insights.

Surrendering to the dialogue is difficult, and when it happens, there is a palpable shift. And that shift really sits physically in the body I feel, there is something that happens in the chest and in the heart, and in the in-between space that connects us to the other person (or the group/community) (ELP workbook journaling notes — 22nd May, 2019)

5. Applying to Context: implementing and applying new learnings in context — it was necessary to keep feedback loops swift and open and be ready to rethink assumptions, based on how each action was (or wasn’t) generating results.

6. Integrating with the Whole: sharing with others in the ecosystem and beyond — we were very aware that anything we were able to create and harvest during the 24-hour event needed to make sense in a larger community context, to include also those who were not able to take part directly in the initiative. Taking this one step further, another question might be “how do we bring this body of work into the world, beyond the boundaries of this community, and what could that look like?”

5. Defining a «Minimum Acceptable Scenario»

The light at the end of the tunnel started to appear when we squarely faced what we imagined might be the worst case scenario: it was about facing the empty room, full on. I strongly wish to emphasise that this breakthrough moment would not have happened had I not deliberately decided to listen, with open mind, open heart and open will to every single voice that rose with something to say about the subject — however ponderous, critical or minimal.

a) Worst case scenario, what could that look like?

Hypothesis 1 — only two Alumni showing up at a given hour: we agreed that where there are two MIT Bootcampers connecting, there will be a conversation, and there will be possibility and creation.

Hypothesis 2 — only one Alumni shows up: the room is empty, he/she leaves and tries again later.

Hypothesis 3 — no-one is there: what is lost? Nothing at all! (Apart from some time, some effort and perhaps sone credibility and reputation).

The surprising part of this was that to name the fear was to dispel it. I will say it again: “in the very moment that my ego could let go completely of the performance angst connected to the prototype execution and its outcomes, something had already, in itself, been achieved, in the here and the now. And something was set in motion.”

“Mixed Feelings” Collage — a blend of digital drawing and collage, combined with a social poetics exercise led by John Stubley during the Ecosystem Leadership (ELP) Programme (June 2019, Berlin)

Things began to happen, as though energy had been unleashed and released — proactiveness, creativity and ownership blossomed:

  • a 25th step was suggested by one Bootcamper and added to the programme (based on his direct personal startup experience of having applied all 24 steps and realising he wanted to add more to the framework — and share his insight with us);
  • new speakers and hosts stepped up to the occasion, quickly filling residual gaps in the event timetable;
  • video prerecords were wisely suggested (by someone with expertise in running live broadcasts) and we made a mad dash to get those prepared (and they were definitely a lifesaver);
  • excitement in the community became once again palpable, people were already looking further and beyond, towards future initiatives and possibilities, and new community fabric was visibly being woven across cohorts (and Alumni who had never met or spoken before then) as our last online preparation meetings crystallised into new operational action points;
  • last but not least, the participation of a couple of our top lecturers was requested — and secured.
MIT Senior Lecturer Bill Aulet’s message of encouragement to “his” MIT Bootcampers

b) Pulling together a small team for collective holding and execution

Staying mindful of my personal boundaries of well-being required me to create a small team for the execution and micromanaging aspects of the project. This seemed to just happen quite naturally once I made my intention clear to my own self. In no time at all, we had a lean team of five, and clearly defined and distributed tasks that would afford me pockets of respite and rest.


Overall, the #24hours24steps event was a resounding success, both numerically speaking and in terms of “community temperature”.

Content harvested from the #24hours24steps online event — edited for reshare into the community

1. Numbers — the quantifiable

  • Participation data: during the course of the 25 hours of the event, a total of 287 participants joined; the virtual Zoom room registered a low of 3 participants (at no time did the space remain empty) and a peak of 28; one Alumnus even stayed on uninterruptedly for the entire duration of the videothon;
Participation data gleaned from Zoom
  • Harvested resources: a total of 25 hours of footage was recorded and edited in the ensuing weeks, resulting in a total of 65 video clips ranging from 10 to 60 minutes each, uploaded to a YouTube playlist and made available to the extended Alumni community through sharing one video per day; other written data is still being parsed for reshare; we believe this will form the basis for creating a case history archive that could be of benefit to our whole community, including entrepreneurship teachers and trainers.
  • Ongoing conversations: a forum-like container space was added into our network platform, to house ongoing discussions around each of the 25 steps thus enabling an asynchronous cumulation of our collective intelligence over time.
  • Creative inspiration: one Alumnus who is a graphic designer ideated and executed on his idea of mirroring back to the community a sense of what had been generated, as well as honouring the work of content contributors, by putting together a Speaker Map and Speaker Cards.
Speaker Map and cards by Bootcamper Alumnus Guillermo Esparza

2. Community Fever — the less-measurable

  • Testimonials — Some of the less quantifiable, warm data, comes in the form of heartwarming testimonials, here is one example I quote from a participant who also committed to help facilitate a session: “A success! The energy level was so high that the adrenaline rush is still kicking in! From industry veterans to tech wizards to innovators to commendable spokespersons, each one of you added a wonderful angle to the story, and to the learning journey. Everyone played a vital part.”
  • Imagination — Also, it is interesting to observe (in some of the more recent community interactions) the imaginary projection of this prototype into possible future evolutions — for instance, some Alumni are excited at the thought of a more structured “24 hours in 24 days event”, or forming peer-driven coaching groups, or even setting up outward-facing consulting clusters. It is as though new energy has seeped into the social soil like oxygen through the plough of this prototype, thus expanding the future field of possibilities and germinating a higher, more ambitious future potential for a community that is learning about its own capacity to create impact through harnessing the power of the pack.
  • Collaborations — exciting new conversations and prospects are being born across the network as a result of having once again joined forces to work toward an exciting common goal.


Wrestling with the notion of leadership, community and prototyping through the process of linking research, action and integration over the past four years has brought me some of the following learnings.

On leadership and vulnerability: trying to hold together in a predetermined framework a very diverse community of brilliant, entrepreneurial individuals is like trying to herd cats: theoretically and practically impossible. Holding space for that community, on the other hand, is a different way to approach and frame the question, and perhaps the only possible way to move forward: through flexibility and a genuinely co-creative stance.

On tenacity and patience: community fabric is woven slowly, painstakingly over time, and not an overnight phenomenon. Much of the time needs to be spent waiting, because patience and coherence are the only factors that can truly generate trust.

On overcoming the “empty room” syndrome: being “in service of” entails a great amount of invisible work, as well as risk-taking. It may well be that nobody turns up. You need to make peace with your own worse case scenario, as a way to free up possibility, which is what — ultimately — will likely end up drawing people into the space. The voices of cynicism, doubt and fear need to be put to rest by recognising and acknowledging them in order to push past.

On self-awareness and mindfulness: making sure to factor in time and space for oneself is critical and too often overlooked, and a difficult trap to avoid. One of the breakthrough achievements for me during the 24-hour project was to keep space for myself, thereby leaving space for others to step up their game and take the helm.

On surrendering to the unknown: letting go (of control, of predictions, of wishful thinking and of outcomes) is — I believe — the most powerful way to unlock infinite possibility. Surprise and gratitude are the reward. What, you may perhaps ask, is that ultimately worth? My personal answer to this question is: it’s priceless. It’s the grand prize of daring greatly, to partake of an unprecedented, emerging future.

In final closing, here are some thoughts I had the privilege to share in a recent interview hosted by Mighty Networks:

(Youtube version)

(Crowdcast version)

Many heartfelt thanks for the hard work, support and inspiration offered by my fellow change makers from the various teams and circles (inside the MIT Bootcamp Alumni Network and Presencing Institute team) that bless my life. You are too numerous to name, but you know who you are.

Field of the Future Blog

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Rachel Hentsch

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I'm Swiss/Chinese/Italian. I dream big. I believe in #daring and #sharing for #empowerment. Forever searching for the 72-hour-day.

Field of the Future Blog

We believe it’s possible to create results that serve the wellbeing of all

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