Better Call Saul, the Breaking Bad spin-off that has a lot to teach us about sales
Better Call Saul is a series derived from Breaking Bad that has as protagonist the funny lawyer of White Walter.
And while your means of achieving success are as inadequate as those of the trafficker, attitudes are certainly far more strategic than you can imagine.
Saul (or Jimmy, as he is called) simply understands who his target audience is and what are the best ways to prospect him.
And he can actually achieve the long-awaited success.
To learn more about how Better Call Saul can inspire us in sales, read this article and find out!
About Better Call Saul
Better Call Saul is passed six years before Saul Goodman, played by Bob Odenkirk, meet Walter White (Bryan Cranston) in Breaking Bad.
But do not think he already starts the series like Saul.
The protagonist, in fact, is Jimmy McGill, a mere lawyer of small causes in search of to solve his financial life and to take a good direction in the businesses.
With a career crisis, bankrupt and disillusioned, a moment of despair leads him to consider the idea of using a little trick to get a job.
The result of this, as we all know, is the birth of a mighty Saul!
Created by Peter Gould and Vince Gilligan, who also created Breaking Bad, the series already has four seasons and is transmitted originally by the channel AMC.
However, its distribution in countries of Europe and Latin America is on Netflix.
Interestingly, critics have enjoyed the spin-off so much that it has earned them nominations for four Primetime Emmys, three Writers Guild of America, two Critics’ Choice Television Awards and a Screen Actors Guild Award.
To improve, his debut has held the record for highest audience in cable TV history, can you believe it?
What Does Better Call Saul Have To Teach Us About Sales?
Better Call Saul is perfect for entrepreneurs who need to know the best sales techniques to gain space or grow in the market.
Ah, but just like in Breaking Bad, here too we need to keep the proportions right.
Of course, Saul achieved success in a very controversial way.
Still it gives us some pretty valuable tips.
Shall we go to them?
1 — Get the audience’s attention
Jimmy is shooting a video on a busy highway and right in front of his billboard when a maintenance employee on the billboard falls down and hangs only by the seat belt.
His desperation ends up attracting a lot of curious people, who start filming the situation.
Glad that the hero Jimmy was there to climb the billboard and save the boy.
Hero?
It was all a staging.
He simply paid the guy to pretend he was going to fall.
Anyway, the result was fantastic!
The case reverberated through the media and Jimmy finally gained his long-awaited authority.
Thankfully you do not have to cheat to win the same audience as him.
Just use the right marketing strategies and show all your differentials!
2 — Find out who you are
Persona is different from public.
It is your ideal customer, with all the features that it has to have to be interested in your product or service.
When Jimmy met Mrs. Strauss and realized all her interest in hiring him, he finally identified her persona: the elderly.
That’s because they were willing to pay to protect the fruit of their entire working life such as investments, savings and equity.
It was a needy market with an urgent problem to be solved.
So they were emotionally involved with Jimmy’s business.
And, let’s face it, catching on with emotion is one of the best sales strategies.
What did he do?
He structured his company to serve this audience.
Jimmy understood that these people needed legal support not to be deceived and that they had to have a lawyer who was good and gave them security.
The protagonist then took on this role and found a way to pass on the credibility that his clients needed so much.
3 — Change your prospecting strategy if you need to
When Jimmy is barred from going into nursing homes, he soon needs a new prospecting strategy to get to his prospects.
The young man then sends out mailing with sales letters through the Post Office.
Of course, this technique is far outdated today.
Now, it has been replaced by the famous and extremely effective marketing emails.
But unfortunately his idea did not work out very well.
Of 283 letters, Jimmy received only 1 answer.
Yes, he had to urgently change strategy.
How about betting on a TV commercial?
And knowing the nursing home routine, he knew that at exactly 4 o’clock people would simply be standing in front of the television.
Using a story and $ 100 with two film students, he has created a super production capable of attracting the full attention of his target audience.
Yes, the tactics worked more than right!
What about your prospecting? What’s up?
Is it worth finding more effective ways to reach your customer?
Better Call Saul is an interesting series that has much to teach them about sales.
Enjoy these tips!
