Get to know Carlos Martins’ Wizard trajectory and how he became one of the richest in Brazil
Carlos Martins, known for being the founder of Wizard, is one of the most successful entrepreneurs in Brazil.
From humble beginnings, he took what little money he had and seized the opportunities that arose to simply begin a beautiful trajectory of success.
More than that, the entrepreneur created such a differentiated teaching methodology that it opened the door for the foundation of the language school that would become the largest in the country in the field.
But don’t think that he stopped there.
Carlos Martins also opened businesses related to beauty, clothing and even gastronomy.
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Who is Carlos Martins?
Carlos Martins, or Carlos Wizard Martins, his full name, was born in September 1956 in Curitiba, Paraná, and is considered one of the most successful entrepreneurs in Brazil.
Of humble origin, he only had the chance to study English thanks to an opportunity in the church attended by his parents.
But the boy was persistent!
At 17, he went to study computer science and statistics at Brigham Young University in the United States, with just $ 100 in his pocket.
And once again, with the support of a religious mission, he was able to meet other countries in the world.
In Europe, for example, he stayed for 2 years.
Carlos Martins returned to Brazil at 21 and began teaching private English to supplement his salary.
Entrepreneurial, he soon created a teaching methodology of his own, which made him win several students until finally opening his language school: the Wizard.
Over time the entrepreneur made it such a differentiated and strategic franchise that the company eventually reached the highest level in the industry in the whole country.
To increase his assets, Carlos Martins also acquired eight more networks, such as Yázigi and Microlins, and created the Multi Educação group to ensure optimal management of the business.
Thanks to its success, the group was sold in 2013 to Briton Pearson for almost $ 2 billion.
But the businessman did not stop there!
In 2014 he bought the Mundo Verde natural products chain, the largest in the segment in Latin America, in 2016 he brought to Brazil Taco Bell, a Mexican food company, and that same year became owner of Rainha and Topper.
And your path continues …
In 2017 Carlos Martins created the cosmetics company Aloha Oils with his children and returned to the language market by buying 35% of Wise Up shares.
Finally, he also invested in Ronaldo Academy, in partnership with Ronaldo Phenomenon, a school network that specializes in training soccer players.
With an estimated fortune of R $ 2.1 billion, the businessman is also a speaker and author of works launched worldwide, such as “The Desire to Win”, “Overcoming Its Own Crisis”, “From Zero to Million” and “Awakening the Millionaire” that is in you. ”
What can we learn from Carlos Martins?
Of course we have a lot to learn from Carlos Martins, see:
1 — You can achieve success even with little money.
Carlos Wizard was from a humble family, but wanted to study and grow.
So he took $ 100 and went to the United States to find a way to learn what he needed to reach the level of success.
The young man also saw opportunities in the church his parents attended and did not hesitate to embrace them.
And you, what are you going to give up to have the chance to open your business or make it evolve?
What are the opportunities that can facilitate your achievement?
2 — It is essential that you have differentials
Carlos Martins has created his own language teaching methodology.
So effective, she made many people come to him as a teacher. And that was the beginning of Wizard, the largest company in the business.
The tip, therefore, is that you use an aptitude, skill or competence to excel in your market.
That’s right!
And always have differentials.
Without them it will hardly interfere with people’s lives.
3 — Never Stop Seeking Growth
You can grow by creating new products and services within your own business.
But it is also possible to do as Carlos Wizard: bet on companies completely different from each other.
While this option is riskier, it can be made if you are confident that business really is profitable.
Note that the businessman has never taken a wrong shot. And rest assured that this was not luck.
Everything has been thoroughly evaluated and verified.
Either way, it is essential that you never stop looking for new alternatives that keep you growing in the market.
Carlos Martins, known as the founder of Wizard, is one of the most successful entrepreneurs in Brazil.
Glad we can learn a lot from your career!
