How Cris Arcangeli, from Shark Tank Brasil, revolutionized the beauty niche by finding a niche in the market?

Do you know why Cristiana Arcangeli is a great inspiration for entrepreneurs?
Because she offered people what no one offered, simple as that.

The businesswoman simply set aside her dental education and plunged headlong into the fashion, beauty and wellness market by launching products that no company had yet released.

Natural and less chemical, they gave women exactly what they needed: the possibility of feeling even more beautiful!

Let us now know a little more about Cristiana Arcangeli and how she has revolutionized an extremely needy niche?

Who is Cristiana Arcangeli?

Cristiana Arcangeli is a businesswoman, lecturer, presenter, beauty consultant and multimedia quality of life, who has been working in the beauty, wellness and functional foods market for many years.

She is well known by Brazilians for being one of the highlights of the program Shark Tank Brasil, at Sony, very attended by here.

Founder of the companies Phytoervas, Phyta, PH — Arcangeli and Éh, the girl is CEO in Beauty’in and partner of the Phenix Investment Fund.

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Cristiana is also an advisor to Endeavor, director of the CJE (Young Entrepreneurs Committee) of FIESP and has three books published and two daily bulletins in the program Manual on Radio Alpha FM.

Her beauty, fashion, health and wellness blog is one of the most accessed by women, but she also lectures on entrepreneurship, women’s empowerment, innovation and beauty all over Brazil and beyond.

After all, Cris is one of the great influencers of the Brazilian fashion market, especially after creating the first fashion week in the country.

The entrepreneur still occupies the chair 21 of the Brazilian Academy of Marketing and has already been recognized with 24 awards, among them Women More Influential in the Country, Personality of the year by the Government of the State of São Paulo and Prix Veuve Clicquot de la Femme d’Affaires.

The trajectory of Cristiana Arcangeli

Did you know that Cristiana Arcangeli holds a degree in dentistry with a specialization in endodontics (canal treatment)?

The businesswoman has been working in the area for five years, can you believe it?

Well, she’s not the only one who has succeeded in a totally different niche than her background.

This is, in fact, the reality of many entrepreneurs.

What happened was that the girl found a gap in the beauty and wellness market and how smart and ambitious she was, it did not take long to create challenging opportunities for herself.

What did she do?

He took advantage of his interest in body and mind health and the fact that he was a consumer of various beauty items to offer the public what he did not have: products that were less chemical and much more efficient.

In 1986, Cris created the first line of the famous “no salt” for hair: Phytoervas.
And as she likes fashion, she took advantage of the success of the product to launch Phytoervas Fashion and Phytoervas Fashion Awards, attended by more than 60 thousand people.

They even gave opportunities to about 60 new designers.

The problem is that at that time inflation simply reached 80%.

Of course, like many entrepreneurs, the entrepreneur has gone through bad times in her business.

But she did not give up and in 2006 created Éh Cosmeticos, the country’s first organic line, which was later sold to Hypermarcas.

Already in 2010 the girl launched the Beauty’in, company of the segment of "aliméticos", that are nothing more than foods with cosmetic functions.

And realizing that eating habits were changing and that health-seeking was the ball, Cristiana Arcangeli developed more than 80 healthy, natural edible products, such as beverages, candies, cereal bars, and yogurts.

It was the launch of DNA Beauty’in, specializing in vitamins, fiber, collagen, fruit extract, zero preservatives and sugar and cold fill.

To improve, its line of natural cosmetics, Beauty’in, is totally connected with a worldwide lifestyle trend, which has attracted the interest of important investors, such as BTG Pactual.