Hooked is the book that will make your product a habit

Hooked is one of the books that lead entrepreneurs to think about their products or services.

That’s because the sample shows how you can make them a habit in people’s lives, to the point of including these items in their routines and day to day.

For you to have an idea, this bond becomes so strong, that no competitor is able to break it.

Even the client himself cannot abandon him.

Cool huh?

Taking this hook, today I’m going to focus on 3 essential tips related to the Hooked book that you need to apply!

What is Hooked about?

Hooked (Engaged): How to build habit forming products and services is a book by Nir Eyal, who also wrote hits like Unspeakable: How to dominate your attention and take control of your life.

In the work you will understand why some products are a sales success while others are a real failure in this regard.

More than that, what drives these products to enter our lives in such a way that we practically cannot live without them?

All of this is explained by the author from the Hooked Model, which involves four steps to be added to the products in order to generate subtle stimuli in the customer’s behavior.

They, which are trigger, action, reward and investment, are part of psychology and the science of human behavior, and are essential for the formation of our habits.

The trigger is what moves the psychological and shows something as indispensable, the action is “doing something” with or without conscience, the reward is the gain you will have with the product, and the investment is the same as signing the commitment to purchase that item more often.

Based on the so-called “hook cycle”, applied consecutively, these products make people look for them again without companies having to spend on advertising or more aggressive messages.

How to bet on the strategy present in Hooked to make your product a habit?

Let’s analyze some techniques present in the Hooked book for you to apply in your business?

1 — Mess with people’s values

In Hooked, the author shows how the formation of habits influences people’s values.

From there, the customer comes to understand that that product is indispensable and thus includes it in his life in such a way that no competitor can take it away.

More than that, the strategy is able to avoid, even, the loss of interest of the consumers themselves for that item.

To give you an idea, even small price changes are imperceptible.

2 — Consider the public routine

How to make your product become a routine in people’s lives, to the point of not being able to live without it?

That’s what Nir Eyal is about in Hooked.

Think of the routine of any worker: waking up every day at 6 am, leaving for work at 8 am, arriving at work at 9 am …

Another person who eventually does not work outside can wake up at 6 am and leave at 7 am to drop their children off at school at 7:30 am.

And now, how to make your product part of that day to day?

3 — Take the customer’s emotion

In the book Hooked you understand that touching people’s emotions is fundamental when they think about your product.

This means that he is able to make the life of the client and his family much better, to the point of providing a certain appreciation and attachment for the item.

Reflect on these 3 tips in the Hooked book.

How can you apply them to your product?

They mess with customers’ emotions making this item a habit in their lives.