How to reinvent yourself in the crisis: learn success stories

Want to know how to reinvent yourself in the crisis?

Some companies are actually doing this and, best of all, they have had great results.

For that, these businesses came out of the box and thought about alternatives that would help people during the troubled period that we are living with the coronavirus.

Some have even completely changed their business models to guarantee the livelihood of their owners, the payment of employees, the various expenses involved and much more.

So, if you want to know how to reinvent yourself in the crisis, it is essential that you know these true success stories.
Read this article and get inspired!

How to reinvent yourself in the crisis, after all?

Nothing better than knowing some successful cases when it comes to knowing how to reinvent yourself in the crisis, don’t you think?

Well, the coronavirus took everyone by surprise and nobody imagined the very serious damage it was going to cause.

And here I am not only talking about the terrible deaths, but also the bankruptcy (or the risks of bankruptcy) of several companies.

But some really came out of the box and thought about innovating to survive this very sad and difficult moment.

Let’s meet some?

1 — Cora

Want to know how to reinvent yourself in the crisis?

Then follow the example of Cora, the fintech created to be a digital bank for small and medium businesses.

To give you an idea of ​​the idea of ​​founders Igor Senra and Leonardo Mendes, the company received one of the biggest investments among all startups in Brazil: 10 million dollars.

However, because of the pandemic, it really needed to change its focus.

The “Compre dos Pequenos” project is nothing more than a platform that allows the purchase of service vouchers and small business products, to be used after the pandemic.

In addition, Cora will produce and distribute content related to the current needs of these companies, such as tips on how to withdraw benefits offered by the government, how to succeed with delivery solutions, how to start selling in a marketplace, etc.

And it worked!

The platform has 2,000 registered companies and already has a greater membership than the digital bank, with only 120 customers.

2 — TempoTem

Want another great example of how to reinvent yourself in the crisis?

TempoTem, a digital residential and automotive services company that facilitates contact between providers and customers, identified a greater search for hygiene with the emergence of the coronavirus.

Even at the beginning of the pandemic, there was an increase in the hiring of cleaning services for sofas, carpets and curtains, leading the team to approach the providers focused on this activity.

When speaking with one of the pest control partners, Bianca Amaral, the director of TempoTem, she realized that she could also offer a new service aimed at cleaning the environments with products that were able to eliminate the coronavirus.

What a balcony!

With a focus on serving essential businesses in the pandemic and spaces with a high flow of people, such as condominiums, the product is approved by Anvisa and has provided excellent results.

3 — MRV Engenharia

Among the 10 most innovative companies in Brazil, according to Forbes, the well-known MRV Engenharia also reinvented itself during the pandemic.

A little technology was enough for that.

Exactly!

The builder’s #StayatHome campaign prepared its digital channels for the purchase of the apartments and also for carrying out the documentation process.

Everything is done 100% online.

Even the customer can digitally make not only the choice of the apartment but also the entire monitoring of the works.

The result?

Very positive!

Even with the closure of sales stands and the postponement of launches, MRV achieved a 28% increase in sales compared to the first quarter of 2019.

You may not yet know how to reinvent yourself in the crisis, but certainly the actions taken by these businesses can offer some good ideas !!!