LinkedIn for Business: How to use this important tool to your advantage

If you are an entrepreneur looking to attract the best talent to your business, LinkedIn for Business offers a careers page dedicated to job opportunities for the right people.

In addition to the possibility of expanding and directing the workforce attuned, this platform builds a strong network of partnerships, suppliers and potential customers.

And the best part is that it’s completely free and highly effective when used well.

Today, there are more than 774 million users in more than 200 countries and territories worldwide.

Masterfully unmatched when it comes to professional connection and relationship, credibility and value.

That’s why LinkedIn for business should also be part of your business, to boost it, making it more productive and successful.

In this article, we’ll find out how to use this important tool to your advantage!

How to use LinkedIn for business?

There are strategic LinkedIn business tools available for all models, industries and sizes of markets.

Check out each one below!

corporate page
LinkedIn for Business is first and foremost a business-focused social media tool, so make the most of its features to create your business page and interact with other profiles, groups, and content related to your industry.

To do this, rely on the following tips:

Choose the appropriate category for your business;
Fill in the details and descriptions of the company in detail. This improves your ranking in Google and LinkedIn search results;
Promote a good URL for your brand and make it the same as your username on other social sites;
Upload your company logo and add your slogan for more visits;
Add a button to your profile to encourage action. Options include visiting the site, contacting us, learning more, registering and signing up;
Attach portfolios, posts, feedbacks, photos, videos and infographics;
Share the page and connect visitors to thought leaders, and give clients and contractors a glimpse into your culture.
LinkedIn pages for companies are also a great place to advertise jobs and recruit, given so many qualified people using LinkedIn to find new avenues.

Marketing strategy
Now that your corporate page is ready, it’s time to think about your LinkedIn marketing strategy for businesses.

Whether it’s for commercial hiring, social selling, online reputation, connecting with customers, networking, or all of the above, a good starting point for learning how to use the platform is by analyzing the competition and publications.

Here’s what works and how you can further differentiate your page:

• Plan optimized posts and images to establish brand awareness;
• Post videos hosted on the platform, as they are prioritized by the LinkedIn algorithm;
• Post regularly to build a target audience and gain greater engagement.
• Invest in the LinkedIn Live format: for chats, interviews, webinars, and instant connection with the audience, especially if you respond to questions and comments;
• Customize your productions of images, GIFs, hashtags, charts and data visualizations with Canva, free of charge;
• Join LinkedIn groups for companies in your niche to stay on top of trends, identify influencers and connect with community members.
• Check LinkedIn Analytics from time to time and learn about your page’s performance levels.

Remember: LinkedIn for Business is a professional network that allows you to build your authority, develop a team of experts, and gain meaningful exchanges in your industry.

So, as a valuable tool in your social marketing arsenal, be sure to explore all the openings it offers.