Zica Assis: Rio-born community entrepreneur who became one of the most powerful in Brazil by Forbes

Zica Assis is the founder of Beleza Natural, a chain of beauty salons with its own services and products aimed at curly and wavy hair.

But you have no idea how this successful trajectory began.

In a nutshell, the businesswoman, born in a community in Rio de Janeiro, just wanted to tame her hair with a product that would meet her difficulties with bulky strands.

Since he couldn’t find any good options on the market, he decided to do tests on his own until he found a really effective formula: the super relaxant.

At the request of her friends, she set up a beauty salon that from the earliest days had queued and queued at the door.

Does this story sound interesting?

So stop by to learn about Zica Assis’s beautiful trajectory and what she has done to become one of the ten most powerful businesswomen in Brazil according to Forbes.

Who is Zica Assis?

Heloísa Assis, or Zica Assis, as she is known, was born in Rio de Janeiro, in the community of Catrambi, in an extremely poor family of 12 brothers.

She started working at just 9 years old and even worked as a cleaning lady, nanny and maid.

With curly, rather bulky hair, the vain entrepreneur didn’t want to straighten them, just tame them, but had trouble finding products that would solve her pain.

What did she do?

A hairdressing course to try to find the solution.

The idea was to use this knowledge to develop a quality product inside your own home.

For 10 years Zica used a basin and a wooden spoon to perform various tests on his hair and that of his younger brother.

Despite some downfalls and embarrassment, she finally reached the formula of the super relaxer.

And the product’s success with her friends was so great that they soon suggested that the businesswoman open a beauty salon.

With the support of her husband, she sold the family car, a Beetle, the only good they had, and had the help of her brother Rogério and her friend Leila, who had worked at McDonald’s and helped with a kind of business line. Assembly.

The goal was to provide agility to the process.

With this groundbreaking salon idea that solved the pains of many women, obviously the space early on already had queues and queues of customers, leading the team to work until dawn to meet the demand.

And so began Natural Beauty, a chain of beauty salons for C-class consumers with products and services geared to curly and wavy hair.

Founded in 1993, the company has more than 25 institutes in various cities, more than 50 self-made treatment creams and over 130,000 clients being served every month.

Besides, Zica was included in the list of the ten most powerful businesswomen in Brazil according to the American magazine Forbes.

Nice story!

The outstanding features of Zica Assis that must be part of every entrepreneur

Of course, Zica Assis has some very striking features that made it hit.

And they must certainly be present in all entrepreneurs.

1 — Had an innovative idea

Zica thought of a product that no one had thought of and that solved the pains of many women.

Maybe some companies even thought about it, but they certainly didn’t create options that met people’s needs.

There was no way it couldn’t work!

2 — Used your pain and experience to help other people

Nothing better than using our own experience to add knowledge to others.

And nothing better than finding solutions to our pain and then helping others.

Zica Assis did just that!

If all entrepreneurs or aspirants follow the same path, surely many promising and successful businesses will emerge.

3 — Overrode the problems

Imagine being born in a Rio de Janeiro community, in a family of 12 siblings, and starting working at age 9 to help support the home.

You can’t even imagine it, can you?

If Zica Assis has nonetheless managed to create a successful business, so can you!

4 — Had a lot of persistence

Just think how many difficulties Zica Assis has encountered throughout her life that have not even been told by the businesswoman.

But watch how she went about finding a product to tame the hair.

And nothing of the businesswoman give up, even after 10 years of failed attempts.

And it was this persistence that made him start a business and make it work!

If you are an entrepreneur, don’t give up on achieving your goals.

If your means are not the best, you can be sure there are more effective ones to reach your goal!

Zica Assis deserves all the merits of the most successful Brazilian businesswoman.

Persistent and resilient, she has created an extremely innovative and promising business from scratch!

Presleyson Lima — www.presleyson.com.br