CES 2019 Cheat Sheet
CES 2019 is a wrap. Now it’s time to report back and justify the trip. For all those who spent the week in “meetings” in lieu of hitting the conference floor, here’s a wrap report with enough talking points your co-workers who didn’t make the trip will think you were all over it.
Quick Facts
4,500 exhibitors across 24 product categories
180,000 attendees from 150 countries
11 venues covering 2.5 million sq. ft.
TV is Still the King
So many, many, many screens were on display. Curved screens, 8k screens , MicroLED & even a rollable TV that will actually be available this year (with Alexa and Google Assistant built in).
The biggest thing in TV at CES wasn’t a TV. Apple announced it’s playing nicely with all the major manufacturers; Airplay & iTunes will soon be built into your TV. iPhones owners everywhere rejoice.
The Home Assistant Wars Are On
There was simply no avoiding the Google brand. Google Assistant and Alexa duked it out for show dominance. Alexa announced 100 million installs while Google’s voice assistant is now on almost a billion devices. Both can now be found on almost any device with an internet connection, including your car.
Hey Google, what was up with your Assistant booth? The Small World-esque ride was more than a bit over the top. The legions of “Google Assistants” dressed in all white were back and everywhere.
Vehicles 3.0
Forget self-driving cars. Let’s talk about self-driving helicopters. Bell Helicopters unveiled their Nexus concept autonomous air taxi in partnership with Uber. It’s straight out of Terminator.
Now check out BMW’s self-driving motorcycle.
Are you still talking about cars that drive? How about Hyundai’s walking emergency response vehicle.
There’s some pretty cool autonomous cars too. Like this modular Urbanetic concept from Mercedes straight out of Tron.
Audi and Disney teamed up for Holoride which will give passengers VR sets for gaming and “elastic” content curated for the length of the ride, while WB and Intel had their take by transporting drivers to the streets of Gotham.
AR/VR/XR
Oculus debuted at CES in 2013. Six years later we get the Oculus Quest, a standalone with no wires headset for $399. Feels like VR should be doing something more exciting at this point, but the world will need to settle for the Vive Pro Eye which incorporates eye tracking in its headset for interesting UX potential. HTC was touting a new tethered headset called the Vive Cosmos.
Nreal Light mixed reality glasses compared favorably with Magic Leap’s One and looked kinda normal. In the end, maybe the smartest AR glasses at the moment simply have Alexa built in.
Beauty products are a natural fit for AR and the technology is really paying off for consumers. With Perfect’s AR tech, now people can try multiple brands and styles of makeup and hair products without having to wait to wash it off.
The Crazy Stuff We Love
I’ve been brushing my teeth for 2 minutes twice a day like a chump. Y Brush cuts the time needed down to 20 seconds.
Is it a home tech hub, or a robot butler? Temi Robot is both. But it’s not nearly as cute as the Grove X Lovot. Even your dog gets a robot in 2019.
The wait for a fashionable anti-pollution mask is over thanks to the R-Pur Nano Mask.
Sure LG had some impressive screens, but of all the things I would buy immediately, LG’s capsule craft beer is the one.
Controversy Update
Last year CES received some rightly deserved criticism for booking exactly 0 female keynote speakers and overwhelming featuring white males. This year half of the keynotes and many of the panels were delivered by women and/or people of color. Despite the big strides, the issue continued to echo as evidenced by an innovation award for a robotic female sex toy being revoked.
Overall a Little ‘Meh’
It was a pretty sedate event compared to previous ones. No blackouts, no calls for boycott, just lots of consumer tech. But also, nothing stood out as incredibly breakthrough either. Voice assistants finally permeated everything, there were cool concept cars and TVs that were better than the human eye can see. It was all a bit more of the same, but a bit moreso.