Effective Ecommerce Strategies to Boost Your Conversions

E-commerce is one of the growing industries over the past few years. Thanks to the ever-growing technology that makes access to the internet more accessible, people can shop right from the comfort of their homes.

It can be super challenging to win an audience if you’re new to the market. This is why you should consider using a different marketing campaign to help you generate visitors and customers.

Fortunately, there are marketing strategies that drive sales and conversions to your e-commerce site. One is video marketing, a tactic that utilizes video content to capture attention and convince the audience to enter your sales funnel.

Let’s explore how to use video marketing to drive conversions!

The first one is to tell a story through video. Since e-commerce sites are everywhere online, some people may need help distinguishing a brand from another. When you’re a shopper yourself, you will understand their perspective in choosing the best e-commerce site to make a purchase. A background story is needed to make your brand stand out.

So, what should you do to display the narrative to your audience?

Videos can help evoke the audience’s emotions by displaying heartwarming visuals and soothing sounds from the get-go. Using thought-provoking narration can also hook their attention quickly, leaving the audience with an excellent first impression.

Another one is to create how-to videos. If you search through YouTube or type down a query on the search engine, you’ll find many suggestions when entering a how-to phrase. In other words, how-to or tutorial terms are one of the most sought content on the internet.

How-to videos help you generate a surge of traffic as more people look for tutorial content for their needs. Having how-to content is essential for a brand. It allows the audience to solve their problem through a quick and often entertaining video they can access from their devices.

Want to learn more about video content for your e-commerce store? Read our blog: 6 Tips for Using Video Content on Your E-commerce Site.

Right now, we have learned one of the most excellent tactics you can employ to drive conversions which is video marketing. Why don’t we explore the fundamentals of conversion optimization strategies you can adopt?

Conversion rate optimization boosts the ratio of web users who perform the desired task on your website. Fundamentally, it’s a matter of looking at your existing user base and strategically encouraging specific forms of engagement.

Many people will tell you to improve your customer flows or to make your shopping cart more visible, but I’m here to tell you there’s a better way. Loyalty programs and conversion rate optimization go hand-in-hand: they boost engagement, increase retention, and encourage brand advocacy. A single loyalty program perk can be powerful enough to pull your customers through the customer journey.

You can use loyalty programs to encourage users to go beyond the homepage.

Offering a loyalty program represents a commitment to a positive customer experience and long-term relationships. It tells your customers: “Hey, we’re not just in it for ourselves. We care about your business, and we care about our relationship with each of our customers.” It projects a sense of sincerity and credibility, encouraging shoppers to further engage with your store.

You can help pique your customer’s interest by making your rewards program a unique extension of your brand. Even if your competitors have their loyalty programs, they aren’t your loyalty program. A loyalty program should be creative, so take this chance to prove to customers why your brand will deliver an experience unlike any other.

Another tactic is to use loyalty programs to encourage more account signups with solid rewards.

Loyalty programs present the unique opportunity to encourage account creation well before checkout. Since users must create an account to collect and manage rewards, this conversion will rely on the program’s delivery, attitude, and value proposition.

Welcome points are a great way to spark curiosity in new customers and increase the chances of that customer creating an account. With a powerful enough call-to-action, welcome points can be the catalyst that pulls a customer through the customer journey. You can also offer 10% welcome discounts to first-time buyers or new customers!

These two strategies can be excellent conversion rate optimizers for your store. To learn more, read our blog post: Natural Conversion Rate Optimizer.