Google Shopping Ads Guide & Best Practices
Online shopping is increasingly becoming popular worldwide. It opens a door for new online stores and new customers. This means online customers are becoming more sensitive, they are looking for better experiences and better product offerings.
On the other hand, online merchants have to work on improving their service from top to bottom. They have to regain their competitive edge to become successful.
There are various ways to do that. One of them is to sell on multiple platforms.
This would require a lot of your team’s effort since it can be challenging to manage different platforms.
But it’s important to note that after performing on different channels, you will reach a wider audience which can increase your store traffic, ROI, and the number of sales.
If you are a Shopify seller you definitely should sync your products on the Google channel. It’s free and does not require a lot of work. After syncing your products on Google, you can manage Google Shopping on your Shopify admin!
Doing this task with automation will save your time and effort. Google has a great wide audience, customers love it because they can research, compare and view products by directly entering your store.
But before entering Google there are some requirements you need to do. One of them is whether your store offers a valid payment option. And you need to show that the countries you sell match the currency.
Another one is you need to create a Google account and a Google Merchant Center account. They will help you to list your products and then you will be able to start a Google Shopping campaign if you are considering putting ads.
To learn more about Google channel and its requirements you can read our blog post: Google Sales Channel. This article can help you to understand what you need to do and gives you quick tips that you can adopt right away!
Let’s say that you’ve entered Google Shopping. Now it’s time to show you how to increase your chance of getting more customers in your store!
There are various ways to do this but let’s focus on the newest Google Shopping Campaign: Performance Max. It’s an automated campaign that combines machine learning with a vast ad network that reaches a wide range of audience.
For a definition, Performance Max is a goal-based campaign type that lets online merchants increase their conversion rates across Google’s range of advertising channels such as Google Search, Display, Discover, Maps, Gmail, and Youtube.
The campaign enables retailers to do cross-channel promotion in a single advertising campaign.
Note that if you are using a Smart Shopping campaign you would realize that it’s automatically upgraded to Performance Max.
To get the most from this campaign there are some tasks you should do first. One of them is you have to define your goals! Performance Max allows you to include multiple goals in one campaign. This new feature offers more flexibility to mix & match your goals.
Then, you can set your budget for this campaign. What is your marketing budget for paid ads? You should clearly define it so that you will observe the ROI and make a conclusion on how it worked for your store.
To learn more about it read our blog post: Google Shopping: Performance Max Campaign Guide. This article is a definitive guide for online stores that are looking for ways to increase store traffic and reach more of their target audience.
After setting your ads you can increase the opportunities of reaching your targets! But what about a different approach?
Would you consider improving your Google ad’s Return on Ads Spend (ROAS)? If the answer is yes, let us show you how to do it.
One of them starts with tracking your ads performance. It’s one of the required tasks for optimization. You can follow the ROAS data of your ads.
Understand what works well for your store. You can also analyze the situation of your competitors closely.
Tracking your competitors’ actions is what you should do ALL THE TIME. This is because you might lose most of your target customers to your competitors.
To keep track of your competitors’ you should do market research and always realize what they do. This can take lots of time but there are some automated solutions that can help you. You can consider finding them based on your needs. For example, if you are in between whether you offer the right prices, you should use a competitor price tracking tool. It will automatically inform you when your competitors change their prices.
If you want to learn more about it read our blog post: How to Improve Google Shopping Ads ROAS with Dynamic Pricing. This blog post shows you the ways of improving your Google Ads and reaching more of your goals! What do you think about Google ads? Share your comments down below.
This is all from us. See you next week! 💕
